Omnicom Group Agencies Take Seven of Top 10 Spots in USA Today's Super Bowl Ad Meter
Shops also Score high in TiVo and Nielsen IAG Research
NEW YORK/PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE:OMC)
agencies captured seven of the top 10 spots, including five of the top
six, in the Super Bowl Ad Meter conducted by USA Today in conjunction
with Consumer Opinion Service and Shugoll Research.
The seven top ten spots included Budweiser's Clydesdale Circus and
Clydesdale Stick, Bud Light's Meeting and Cars.com's David Abernathy,
all by DDB Worldwide; Doritos' Power of the Crunch, a consumer created
and produced spot through a partnership with Goodby, Silverstein &
Partners and The Marketing Arm; and Pedigree's Crazy Pets and Pepsi's
Refresh Anthem, both by TBWA Worldwide.
In TiVo's Super Bowl rankings, based on how many times Super Bowl
ads are rewound and watched again by TiVo users, Omnicom agencies had
five of the top 10 ads, including Monster.com's Moose Head by BBDO
Worldwide; Bud Light Lime Sphere of Summer and Bud Light Meeting by
DDB; Pepsi's MacGruber/Pepsuber by the Arnell Group; and Dennys' Thugs
by GSP.
Nielsen IAG scored 51 unique creative executions, excluding movies,
through surveys of 11,466 Super Bowl viewers who rated the commercials
for Likeability and Recall. Work for Budweiser, Bud Light, Doritos and
Denny's took six of the top 10 spots, including Nos. 1, 2 and 3, for
Recall. In Likeability, Budweiser, Pedigree, Doritos, NFL and Pepsi
took six of the top 10 as well.
In addition, Free Doritos, also a consumer created and produced spot
through a partnership with GSP/TMA, Pepsi Max's I'm Good and Doritos'
Power of the Crunch captured three of the top five spots in YouTube's
AdBlitz poll while, according to research group YouGov Polimetrix,
brands such as Pepsi, Budweiser, Cars.com and General Electric saw the
biggest overall increase in positive buzz among men and women.
Omnicom Group Inc.
Omnicom (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media planning
and buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications services
to over 5,000 clients in more than 100 countries.
Source: Omnicom Group Inc.
CONTACT: Pat Sloan of Omnicom, +1-212-415-2109
Web Site:
http://www.omnicomgroup.com/
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