Google TV Case Study Features Infuse Creative Client Realty Executives
Award Winning Search and Digital Marketing & Technology Firm and Real
Estate Client Realty Executives International Are Featured by Google in
a Google TV Television Best Practices Video and Text Case Study.
SANTA MONICA, Calif.--(BUSINESS WIRE)--Infuse
Creative, an award winning search and digital marketing &
technology firm, and client Realty Executives International have been
featured by Google in a Google TV best practices case study showcasing
the effectiveness of Infuse Creative’s Google TV strategy for Realty
Executives International.
View the Google TV case study here.
“In this hyper competitive marketplace, we are constantly looking
at what we can do that differentiates our clients from their
competitors," said Gregory Markel, Founder and President of Infuse
Creative. “Creating ever higher visibility at an ever lower cost is the
essence of marketing gain efficiency, and Google TV television in the
home fits perfectly into our clients best practices portfolio.”
According to Markel, TV Ads was chosen for its unique assembly
between television advertising, the measurable and quantifiable results
found in Internet marketing, and the massive reduction in cost to reach
key television markets due to the efficiency of the Google TV system.
“We’re advertising in a way that’s highly accountable, highly measurable
and currently radically cost effective compared to traditional media and
television equivalents. Paying less than 1/10th
current traditional television cost per ad spots and CPM’s for similar
show and network placement is remarkable,” said Markel. "It’s a real
testament to Google TV technology and the skill of Infuse Creative’s
Google TV strategy and tuning."
Realty Executives International is a forward thinking real estate
company that provides business and marketing support for its many real
estate franchises in the U.S. and around the world. Infuse Creative’s
Google TV campaign strategy has contributed significantly towards Realty
Executives increase in brand awareness and campaign record
setting January and February 2009 site visits, even in this down economy.
About Infuse Creative:
Gregory Markel and Infuse Creative have provided search marketing
services and technology to an extremely diverse variety of clients
including; Realty Executives International, Mazda, Gibson Musical
Instruments, New Line Cinema, Warner Bros, Pacificare, The BBC, Ed
Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Sony,
Universal Vivendi, and many more.
Infuse Creative
Melissa Klotz, 323-960-7790
Melissa@infusecreative.com
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