Mate1.com Partners with iovation to Fight Fraud

PORTLAND, Ore.--(BUSINESS WIRE)--Mate1.com, one of the largest online dating sites, with over 20 million members, has partnered with iovation to help its customers fight online fraud and abuse. Using iovation ReputationManager™, subscribers can track the history of fraud and abuse associated with each unique computer or hand-held device used to access their website. iovation captures a "digital fingerprint" of each device and establishes a unique device reputation that is stored in iovation's shared network. Subscriber's can then make real-time decisions on whether or not to block a user's access based on its association with fraud activity. Since most online fraud is committed by repeat offenders, iovation’s digital fingerprinting technology offers clients a highly effective form of online protection.

iovation's fraud detection service does not collect or require any personally identifiable information. iovation protects legitimate members from online abuses such as romance scams, fraud, email spamming, identity theft and cyber-bullying. However, members violating the terms of the dating network may be denied access to the site. If they persist and attempt to set up additional accounts, even with a new name and contact information, they will also be denied.

Before iovation, the primary way in which Mate1 made connections between millions of customer accounts was by looking at email addresses, names, photographs, or physical addresses, which is extremely time consuming. Fraudsters learned fast how to mask their identity by changing account information. iovation provides Mate1 with the ability to capture device information that cannot be concealed or altered without great effort and expense. In addition, iovation helps Mate1 understand, mitigate and stop fraud and/or spam-related occurrences. This provides a massive uplift to other risk mitigation techniques and a decrease in customer/consumer complaints.

”iovation has given us invaluable peace of mind,” says Elizabeth Wasserman, CEO of Mate1.com. “Protecting our members from fraud has always been a very high priority for us. iovation has eliminated a lot of the guesswork and human labor from that process.” iovation clients have found tremendous value in the shared device reputation database; if a known fraudster comes their way they can stop the offender before any damage has been done.

With over ten of the major dating sites as clients, internet dating is a major focus for iovation. Over 35% of all daily transactions that come through iovation’s network can be directly attributed to internet dating device reputation checks. “We are extremely pleased to be partnered with Mate1,” says Greg Pierson, CEO of iovation. “With over 20 million singles and tens of thousands joining daily, iovation is proud to be chosen as the best-of-breed supplier for providing their valued members with a safe and trusted environment, by proactively combating online fraud and abuse.”

About iovation - iovation, headquartered in Portland, Oregon, pioneered the use of device reputation for managing fraud and abuse. iovation’s patented device-based fraud management service exposes computers and online accounts with histories of fraudulent and abusive behavior, and shares the reputations of devices with other online businesses. With a current database of over 100 million unique devices and over 1 billion devices profiled in 2008 alone, iovation helps online businesses dramatically reduce fraud loss, improve operational efficiency, and increase revenue. For more information, visit www.iovation.com.

About Mate1.com - Consistently ranked a Top Five online dating destination and with over 20 million registered members, Mate1.com offers an open, interactive, and safe global dating environment. Mate1.com caters to people seeking serious, as well as casual relationships, with powerful search tools and detailed profiles that enable users to find the right matches. With live 1-on-1 chat, voice recordings, personal photo galleries and a host of other rich features, Mate1.com is a leader in providing a fun, dynamic, and safe multimedia environment for singles of all types. www.Mate1.com.