North Face, Canon and Fisher-Price Among Those Honored With 2008
Buzzillions Reviewers’ Choice Awards
Consumers Nationwide Weigh in on the Best Products in Hundreds of
Categories
SAN FRANCISCO--(BUSINESS WIRE)--Understanding that consumers are relying on each other more than ever
for product recommendations, Buzzillions.com (www.Buzzillions.com),
the most comprehensive customer reviews site on the Web, announces the
winners of the 2008 Buzzillions Reviewers’ Choice™ Awards. Buzzillions
Reviewers’ Choice™ Awards are based on ratings and reviews from real
consumers who have purchased and used the product. Unlike other product
awards, Buzzillions Reviewers’ Choice Awards are given for “Best
Overall” in each category and “Best by User Personality” – based
on reviews from like-minded users in that category (e.g. First-Time
Parents or Photo Enthusiasts).
This year’s big winners include Step2, North Face, Fisher-Price and
Canon, all receiving over 50 awards. Several lesser known brands, such
as Hind, Mountain hardWEAR and AmeriBag also received dozens of awards,
demonstrating that product quality – not brand name – is of paramount
importance to today’s consumer.
“Often product awards are judged by a small panel of industry experts,”
said Andy Chen, CEO of Buzzillions. “The Buzzillions Reviewers’ Choice
Awards are unique in that they are judged by the everyday consumer, and
thus carry a special weight. In this economic climate, it is all about
consumers helping each other make the best use of their limited funds,
and Buzzillions facilitates this process.”
Buzzillions Reviewers’ Choice Awards are determined via an extensive
survey process. Leveraging its robust network of retail partners
including REI, Staples, Toys “R” Us, drugstore.com and Ace Hardware,
Buzzillions sends out hundreds of thousands of surveys per day to people
who are verified to have purchased a product. Products in each category
are then ranked using a special algorithm that incorporates star
ratings, number of reviews and the reliability of the reviewers (reviews
by “Verified Buyers” are given more weight). The #1-ranked product is
recognized as the “Reviewers’ Choice Winner” and the 2nd through 5th
ranked products are recognized as “Reviewers’ Choice Finalists”. Awards
by “User Personality” are determined using the same algorithm, but are
based on feedback from the reviewers who specifically identified
themselves with that user personality group.
For a partial list of winners and finalists visit Reviewers
Choice Award Winners on Buzzillions.
Buzzillions.com has nearly five million product reviews on over 700,000
products.
About Buzzillions.com
Buzzillions.com is a one-stop product research site for consumers,
providing reviews and recommendations from real product users for
hundreds of thousands of products in thousands of categories, including
consumer electronics, apparel, sporting goods, health & beauty and home
& garden. These reviews and recommendations help guide consumers to make
informed product decisions that meet their specific needs and uses, with
product reviews from people like them, who are verified to have
purchased the product. Buzzillions verifies the purchase by partnering
with hundreds of retailers who actually send out the surveys to known
customers. Retail partners include Staples, REI, drugstore.com,
Brookstone and Ace Hardware. Buzzillions is owned by its parent company,
PowerReviews, Inc.
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