Sherwin-Williams Names Zig.marketing Digital Agency for Three Brands
Zig.marketing
has been named the digital agency of record for three Sherwin-Williams
brands, Dutch Boy®, Krylon® and Pratt & Lambert®. Zig is helping
Sherwin-Williams make a commitment in the digital space to stay ahead
of a changing media landscape, and do an even better job of talking to
and inspiring new and current customers.
Cleveland, OH (PRWEB)
March 7, 2009 -- Zig.marketing has been named the digital agency of
record for three Sherwin-Williams brands, Dutch Boy®, Krylon® and Pratt
& Lambert®. Zig is helping Sherwin-Williams make a commitment in
the digital space to stay ahead of a changing media landscape, and do
an even better job of talking to and inspiring new and current
customers.
"There's a major digital revolution taking place on the web, a place
where virtually every purchase decision takes place, and
Sherwin-Williams wants to be on the forefront," says Adam Chafe, Vice
President of Marketing Diversified Brands.
The initial efforts will include microsites, banners, paid search,
blogging and email campaigns, with Zig helping to give Sherwin more
productive and cost effective alternatives to standard advertising, to
better reach and engage their customers.
For Dutch Boy, Zig is creating an interactive My House Stinks campaign
around their newly launched Refresh™ odor-eliminating paint. The
viral-based campaign involves consumers sharing and posting their ugly,
stinky room pictures that others will then vote on. Krylon is launching
the first ever wood spray stain, using only interactive means with a
Save Our Saturday (SOS) campaign that revolves around helping men
perform their honey-do list jobs faster and entering them to win a trip
to the World Series. The Pratt & Lambert campaign called the Green
Palette Architectural Information Center focuses on the
business-to-business segment of architects, giving them a forum to
learn about green sustainability, and a platform to post and comment on
each others green designs.
"The internet is about reaching buyers as close to the purchase
decision as possible. Zig has learned how to help clients engage
consumers on their own terms in order to successfully sell something
digitally," explains Howard Zoss, President of Zig.marketing.
Zig.marketing, a fast-growing entrepreneurial advertising and web
consultancy headquartered in Cleveland, OH with an office also in
Detroit, is a unique, direct, no-nonsense, entrepreneurial consultancy
taking an "un-agency" approach that breaks the rules and generates
sales results for clients. Zig clients include The Sherwin-Williams
Company, Moen, OEConnection and Germ Guardian, as well as start-up
ventures in the automotive, consumer durables, software, healthcare,
restaurant and retail jewelry.
For information: http://www.zigmarketing.com or
Contact: hzoss (at) zigmarketing.com
Phone: 216.328.6301
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