WD-40 Company Offers Consumers Chance
to Create Next Great WD-40 Product
Individuals Can Submit Ideas Now at EdisonNation.com
SAN DIEGO--(BUSINESS WIRE)--WD-40 Company is partnering with Edison Nation to give consumers a
chance to create the next great WD-40® product.
Individuals can submit ideas for a new WD-40 product or an innovation to
the original WD-40 by May 20 at EdisonNation.com. If a product concept
is chosen, the inventor will receive a $2,500 minimum advance payment, a
percentage of sales for up to 20 years and an opportunity to see the
product sold through retail or industrial channels.
“It took a few people and 40 attempts to get the formula right for
WD-40, but the product is now a staple in millions of homes across the
world,” said Garry Ridge, president and CEO of WD-40 Company. “We’ve
benefited from the creative energies and technical expertise of
scientists, inventors, designers and thinkers, and are looking forward
to hearing more innovative ideas through this product search.”
Edison Nation was founded by the creators of PBS’ Emmy award-winning
show, Everyday Edisons. The company takes ideas for products from
individuals and connects them with manufacturers or retailers that can
help commercialize the concepts. Product searches are coordinated
through EdisonNation.com, the company’s online Web 2.0 community, which
allows individuals to safely submit their intellectual property. A $25
fee is assessed for each entry to offset a portion of the costs to
review all submissions.
“When people told us they kept losing the little red straws off their
WD-40 cans, we created the WD-40 Smart Straw® can, which has the straw
permanently attached,” said Ridge. “WD-40 Company is looking for product
ideas like these that offer unique value and innovative solutions to
help our end-users continue to get the job done.”
For more information on the live product search, visit
wd40.com/EdisonNation.
About WD-40 Company
WD-40 Company, with headquarters in San Diego, is a global consumer
product company dedicated to delivering unique, high value and
easy-to-use solutions for a wide variety of maintenance needs of “doer”
and “on-the-job” users by leveraging and building the brand fortress of
the Company. The Company markets two multi-purpose maintenance product
brands, WD-40® and 3-IN-ONE®, and eight homecare and cleaning product
brands. The homecare and cleaning product brands are X-14® hard surface
cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic
toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room
deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001®
carpet, household cleaners and rug and room deodorizers, and Lava® and
Solvol® heavy-duty hand cleaners. WD-40 Company markets its products in
more than 160 countries worldwide and recorded sales of $317.1 million
in fiscal year 2008.
About Edison Nation
Edison Nation (www.edisonnation.com)
brings together inventors and innovators with retailers, manufacturers
and ultimately consumers. Headquartered in Charlotte, N.C.,
Edison Nation discovers, develops and shares groundbreaking products
with the world. Fueled by the ideas of an interactive online
community of inventors, Edison Nation works with retailers and
manufacturers to identify new products, create and renew brands, and
become part of the product development strategy. Edison Nation hosts
“Live Product Searches” (LPS) to afford members the opportunity to pitch
product ideas and concepts to Edison Nation’s major retail and
manufacturing partners. In turn, these searches attract volumes of
product ideas, putting a face on innovation through the original ideas
that come from garages, workrooms and sketchpads from around the nation.