Blog Council Announces Dell's Bob Pearson to Join as President
GOAL IS TO ACCELERATE SHARING OF BEST PRACTICES AND BUILD SOCIAL
MEDIA AS A DISCIPLINE UTILIZED THROUGHOUT THE FORTUNE 1000
CHICAGO--(BUSINESS WIRE)--The Blog Council, the world's leading forum for large companies to share
best practices in social media, announced that Bob Pearson has left Dell
to become its new President. Pearson was previously Vice President of
Communities and Conversations at Dell, where he oversaw the company's
social media efforts worldwide.
"Social media represents a disruptive set of technologies and techniques
that will transform a company's business practices, improve
conversational capabilities with customers and empower employees to
learn and share their knowledge in real time," said Pearson. "In the
years ahead, we will see social media evolve into a discipline that
companies use throughout their organization -- from marketing to
technical support to human resources."
Blog Council members are heads of social media at Fortune 1000-size
companies who share best practices as they pioneer these programs.
Members include Cisco, GE, Dell, Microsoft, Wells Fargo, The Home Depot,
Procter & Gamble, and Walmart.
Pearson is widely known as the leader of one of the first major social
media programs at a global enterprise. His work at Dell is considered
the model for how big businesses should work with blogs, communities,
and other social media.
He will join Andy Sernovitz, who remains CEO of the Blog Council.
Sernovitz is known as the founder of the modern word of mouth marketing
industry, having created the Word of Mouth Marketing Association. He is
also author of "Word of Mouth Marketing".
"We're the group where practitioners can turn to each other for
practical advice on how to achieve results with social media in big
businesses," said Sernovitz. "The trend is clear: Social media is no
longer experimental. It is essential for every company. Bob's practical
experience will help our members implement effective social media
programs."
As social media grows in importance, Blog Council members are focused on
ROI, ethics, creating management policies, and effectively utilizing the
many tools and software platforms available today.
The Blog Council is the organization for heads of blogging and social
media at the largest corporations in the world. Members share and learn
best practices in an accelerated manner within a productive and private
environment. The Council has 45 members, including 20 of the Fortune
100. The Blog Council is operated by GasPedal. Learn more: http://blogcouncil.org
Blog Council Members
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Abbott Laboratories
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AccuQuote
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Allstate
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Alticor
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Analog Devices
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Cisco Systems
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CME Group
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The Coca-Cola Company
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Community Medical Centers
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Dell
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E.ON
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First Data
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Ford Motor Company
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General Electric
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General Mills
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General Motors
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Graco
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H&R Block
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Hewlett-Packard Company
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The Home Depot
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Intel
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Intuit
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Johnson & Johnson
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Kaiser Permanente
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Mayo Clinic
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McDonald's
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Microsoft
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Molson Canada
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Nestle Purina PetCare
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Nokia
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Orange Business Services
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Petro-Canada
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Pitney Bowes
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Procter & Gamble
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Progressive Insurance
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Robert Wood Johnson Foundation
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SAP
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SunGard
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SWIFT
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Turner Broadcasting System
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Tyson Foods
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U.S. Coast Guard
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UPS
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Walmart
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Wells Fargo
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GasPedal
Andy Sernovitz, andy@gaspedal.com,
312-485-4805
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