Does My Brand Really Need a Facebook or Twitter Profile?
Moosylvania Offers Nine Steps to Social Networking
ST. LOUIS--(BUSINESS WIRE)--Does your brand really need a Facebook or Twitter profile? If you’re a
marketer, joining the conversation on a variety of social networking
sites is no longer an option – it’s compulsory.
Your customers and prospects, for the most part, have a greater share of
trusted voice on sites like Digg, Meetup, LikedIn, and Facebook than you
can amass through conventional media.
“Online social networking is quickly replacing the media buy,” said Rodney
Mason, CMO of Moosylvania.
As marketers, we are now in the business of social broadcasting our
brands – not only within communities like MySpace, Bebo, Friendster –
but by establishing our own unique networking communities.”
“Engaging in social networking is not without risk,” said Gus
Hattrich, Moosylvania’s president. “As a marketer, you are held to a
higher level of skepticism and ridicule, particularly if you make a
misstep by not following the myriad of unwritten rules that exist within
all online communities.”
To provide you with a roadmap, Moosylvania has done its own extensive
research and relied on its in-depth experience to compile the 9-Step
Guide to Social Networking. This free white paper offers practical
advice that will help you voice the embodiment of what your brand stands
for in the most trustworthy way. You will learn:
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how to establish parameters for your communication in social networks
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the social networking tools that need to live on your brand’s website
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the best way to address harsh critics in on-line communities
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how to climb the trust ladder
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what matters and what to avoid
For a copy of the 9-Step Guide to Social Networking, visit moosylvania.com
and click on “Insights.” If you would like more observations or need
assistance with your online social networking plan, contact Rodney Mason
at 314-644-7987 or rodney@moosylvania.com.
You can also friend or Twit him on LinkedIn, Facebook, Digg, MySpace and
Twitter.
About Moosylvania
Moosylvania is The Great State of Design, where insights are hatched in
a globally-ranked research facility and nurtured by experts in the
fields of Digital, Branding and Promotion. Great design is more than the
extraordinary composition of creative elements; it is a process of
originating and developing a concept from insights and a carefully
constructed strategy designed to achieve measurable results. For more
information, visit moosylvania.com
or contact Rodney Mason, CMO, at 314-644-7987 or rodney@moosylvania.com.
Wendy Hirschhorn, 212-826-8790
wendyhi@nyc.rr.com
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