REDWOOD CITY, CA--(Marketwire - April 7, 2009) - RockYou, the leader in empowering advertisers to socialize their brands, announced today its new Backstage! application integration platform. The platform allows musicians, actors, celebrities, athletes and other talent to connect with fans and partner with consumer brands across the internet's largest social media application and ad network.

Through BackStage!, talent can gain viral exposure by integrating with popular applications that extend across social networks like Facebook, MySpace, hi5 and Bebo. Backstage! lets talent share exclusive material and interact with their fans, while also providing them with the opportunity to align with brands and create sponsored application experiences. RockYou's innovative targeting capabilities ensure that these partnerships will help talent reach their desired audience in a highly relevant manner.

With over 42 million monthly users on social applications and over 13 billion impressions per month on their social media ad network, RockYou is paving the way for the future of fan interaction.

RockYou -- Socialize Your Talent

Backstage! offers talent and brands access to an arsenal of top applications that provide unrivalled interaction with millions of highly engaged social network users. For example, Super Wall, RockYou's popular Facebook application, allows users to discover and send videos, pictures, graffiti, and more, to their online friends. Talent can join the conversation by offering fans access to exclusive content, such as behind-the-scenes podcasts, video premieres, or live video chats. Brands can sponsor the experience and promote it across the RockYou ad network to attract more viewers. Studies show that branded social sharing significantly increases awareness, purchase intent and brand viability among users and fans -- proving to be more effective than traditional advertising.

Other Backstage! application integration and advertising opportunities include:

--  Likeness. Users discover similarities with artists through custom
    brand-sponsored quizzes.
--  Pieces of Flair. Talent can create limited-edition custom flair badges
    which users can post on their profiles and share with friends.
--  Speed Racing. Talent can create virtual replicas of automobiles and
    auto parts with integrated branded content.
--  Super Pets. Talent can create and share virtual goods based on their
    personas with licensed items from sponsored brands.
    

SXSW Launch

BackStage! officially launched with the hottest party at this year's SXSW Music, Interactive and Film Festival in Austin, Texas. RockYou brought together top insiders from the entertainment and media industries for a night of great music, copious cocktails and lots of fun. Datarock, Kid Sister, and Hey Champ performed to a packed house, while DJs Amp Live, J-Boogie and DJ Sun kept the party jumping in The Cabaret Room.

Exclusive footage from the party and interviews with SXSW artists can be found on Super Wall Backstage!, sponsored by MSN Wonderwall, a new online destination that is dedicated to all things celebrity.

Quotes

Meghan Richardson, Manager, DATAROCK

"BackStage! is a really creative idea and a great avenue for bands to get out there. We want to be where our fans are and social networking isn't just the future -- it's the here and now. We want to interact more closely with our fans and this is a great way to do it."

Lisa Marino, Vice President of Sales, RockYou

"Social networks are where people go to talk with their friends and discuss their favorite bands, movies, actors or other entertainment. We knew that this would be an excellent space for those musicians and actors to flourish and really relate with their fans. We've built upon the tools we already have and made them available to create a completely social source for fun and entertainment."

About RockYou

RockYou is the only application distributor and developer empowering advertisers to socialize their brands through its ad network. Founded in 2006, we are one of the fastest growing companies in internet history. The RockYou Ads Network evolved as we recognized the value in bringing to partner publishers our expertise in the development and monetization of social networking's most viral and visible social applications. This ability led to the industry's largest application-based ad network that serves over 18B PVs/month and reaches over 130M unique users on Facebook, MySpace, Bebo, Hi5 and Friendster.

Headquartered in Redwood City, California, RockYou is funded by DCM, Lightspeed Venture Partners, Partech International and Sequoia Capital, SK Telecom Ventures and Softbank. For more information about RockYou, please visit http://rockyou.com/corp/about.php

To learn more about RockYou Ads, please visit http://rockyouads.com

Access RockYouSuperBlog at http://blog.rockyouads.com