Livescribe Launches Social Media Tool - Pencasts
New Way to Communicate and Share Online
OAKLAND, Calif.--(BUSINESS WIRE)--Livescribe Inc. (www.livescribe.com),
creators of the Pulse™ smartpen, announced today a tool that embeds
handwritten notes and audio recordings as Flash videos, called
“pencasts,” within any Web site or blog. Like podcasts, videos, tweets
and digital photos, pencasts are a new online communication tool,
allowing anyone to digitally share notes, ideas, drawings and
conversations from pen and paper online for the first time.
The Pulse smartpen is a computer in a pen that captures handwritten
notes and simultaneously records and links the audio to the notes.
Pencasts are interactive Flash videos of handwritten notes and audio
captured by the Pulse smartpen. To embed a pencast, individuals simply
find a pencast on their My Livescribe page or the Livescribe Community,
click “Embed this file” and then copy and paste the HTML into a Web site
or blog.
To learn more about pencasts click here.
“The Livescribe Community is filled with thousands of pencasts ranging
from class or meeting notes to how-to’s, to drawings and sketches, to
interviews, speeches, and more,” said Byron Connell, Livescribe chief
marketing officer. “People have embraced the concept and use pencasts to
communicate and share information with friends, family, colleagues and
individuals around the globe. We expect the community to grow
exponentially with the ability to embed pencasts in personal blogs and
Web sites.”
Early adopters of the embedded pencast feature demonstrate a wide range
of interests, including:
Since its launch last year, the Livescribe Community has received more
than 1.5 million pencast views. Livescribe provides each Pulse smartpen
user 250MB of free online storage to share pencasts either publically or
privately. In addition to embedding pencasts on Web sites or posting
them on the Livescribe Community, individuals can share pencasts
directly on Facebook (click here
to see example), save their notes as a PDF file or export their
recordings into an audio file.
The Pulse smartpen is available at Target, Amazon.com and Livescribe.com
in 1GB and 2GB models, priced at $149.95 and $199.95 respectively. For
more information, please visit www.livescribe.com
or check out more pencasts on the Livescribe Community at www.livescribe.com/community.
About Livescribe
Located in Oakland, Calif., Livescribe has developed a new low-cost
mobile computing platform that enhances productivity, learning,
communication and self expression for anyone that uses pen and paper.
The Pulse smartpen revolutionizes the act of writing by recording and
linking audio to handwriting, so users never miss a word. For more
information, visit Livescribe at www.livescribe.com.
About Anoto Group AB
Anoto Group is the world leader in Digital Pen and Paper technology and
inventor of the first commercialized Digital Pen and Paper system
allowing quick and reliable transmission of handwritten text from paper
to digital media. Anoto works with a global network of partners focusing
on user-friendly forms solutions for efficient capture, transmission and
storing of data for a variety of business segments including healthcare,
banking and finance, transportation and logistics, government and
education. The Anoto Group has around 100 employees, offices in Lund
(head office), Boston and Tokyo. Major shareholders are Norden
Technology A/S, Robur and SEB. The Anoto share is traded on the Mid Cap
of the OMX Nordic Exchanges in Stockholm under the ticker ANOT. For more
information: www.anoto.com
A&R Edelman
Jody Farrar, 650-762-2925
jfarrar@ar-edelman.com
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