Burst Media Research Reveals Back-to-School Shopping Habits
Customized Ad Network Provides Cost-Effective, Hyper-Targeted
Platform for Media Buyers to Reach Back-to-School Shoppers
BURLINGTON, Mass.--(BUSINESS WIRE)--Burst Media, (www.BurstMedia.com),
a leading provider of advertising representation, services and
technology to independent Web Publishers, today released the results of
a survey on back-to-school shopping habits. The survey, which was
administered to more than 2,100 households with children attending
elementary school, middle school, high school, or college found that
nearly two-thirds (63.6%) of back-to-school shopping is done in July,
August or September – with August accounting for 38.6% of back-to-school
shopping. Additionally, the survey found that nearly half (48.6%) of
parents will spend more than $250 on each child for back-to-school. The
survey found that despite the current economic recession only 15.7% of
shoppers will spend less money this back-to-school season and almost
one-quarter (24.9%) will actually spend more money than last year.
To help advertisers reach back-to-school purchasing decision makers this
season, Burst has launched the Burst Back-to-School Network. The network
features 125 content rich sites that draw the three key decision making
audiences for back- to-school purchases: moms, teens, and college
students.
"Burst is our top ad network and we're excited about being part of their
Back-to-School Network. It's a perfect fit for Coolmath!" said Karen
Davis, CEO of Coolmath.com. “As the world's most popular online source
for math education and games, the Coolmath.com network of sites draws an
audience of students, parents and teachers -- the ideal target for
advertisers looking to reach the back to school shopper.”
Burst’s Back-To-School Network delivers 246 million impressions and 73.6
million unique views monthly and can be targeted as a whole – or an
advertiser can target any segment or combinations of segments. The
network features standard IAB ad units and rich media placements such as
expandables, in-banner video, and interstitials as well as custom
sponsorships and programs. As with all Burst networks, advertisers and
media buyers are provided with comprehensive campaign management and
consolidated reporting.
“Now more than ever, brand advertisers are seeking the most
cost-effective ways to reach key purchasing decision makers with a high
composition audience and, in turn, less media waste,” said Don Byrnes,
Executive Vice President of Media Sales for Burst Media. “As a unique,
pre-packaged solution, the Burst Back-to-School Network achieves this
targeted reach with one single online media buy.”
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com)
is a leading provider of advertising representation, services and
technology to independent Web Publishers. Burst Media enables
advertisers to reach finely segmented, engaged consumers as they visit
Burst’s extensive number of interest-based sub-channels. Through its
Burst Network and Burst Direct units, the company represents one of the
broadest and deepest offerings of interest-based websites online. Burst
also markets its ad management platform, adConductor™, which empowers
content websites, online ad networks, and web portals to manage the
complete process of ad sales and service. Burst Media is headquartered
in Burlington, Massachusetts, with offices throughout the United States
and in London, UK. For more information, visit www.BurstMedia.com
or call 781.272.5544.