Internet Advertising Revenues at $5.5 Billion in Q1 ’09
Slight Year on Year Decline in Toughest Advertising Marketplace in
NEW YORK--(BUSINESS WIRE)--In a recessionary environment that has hit other media sectors with
greater force, Internet advertising revenues in the U.S. were at $5.5
billion for the first quarter of 2009, according to the numbers released
today by the Interactive Advertising Bureau (IAB)
and PricewaterhouseCoopers LLP (PwC). The figure represents a 5% decline
over the same period in 2008.
“Interactive advertising has taken its rightful place as a fixture on
marketing plans across sectors, which means we aren’t immune to broader
economic trends,” said Randall Rothenberg, President and CEO of the IAB.
“Nevertheless, consumers are spending more and more time with
interactive media. For this, and other reasons, interactive media
continues to gain share of marketing spend. We’re confident that growth
will resume as the U.S. economic climate improves. Interactive
advertising is the most accountable way to reach consumers—and in this
economy, digital media will be a core component of any successful
David Silverman, PwC Assurance partner, echoed the observation that
interactive advertising has been less affected by economic conditions
than other media. “Current economic conditions are clearly challenging,"
Silverman said. “Nonetheless, interactive media continues to consume a
larger piece of the overall advertising pie.”
Conducted by the New Media Group of PricewaterhouseCoopers LLP, the
Internet Advertising Revenue Report was launched in 1996 by the IAB, and
aggregates data from all companies that report meaningful online
advertising revenues. The results are considered the most accurate
measurement of interactive advertising revenues with the data compiled
directly from information supplied by companies selling advertising on
the Internet. The survey includes data concerning online advertising
revenues from Web sites, commercial online services, ad networks, free
e-mail providers, and all other companies selling online advertising.
First and third quarter revenue reports are estimates, with the actual
figures being released along with second and fourth quarter data
respectively. PwC does not audit the information and provides no opinion
or other form of assurance with respect to the information.
provides industry-focused assurance, tax and advisory services to build
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About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375
leading media and technology companies who are responsible for selling
86% of online advertising in the United States. On behalf of its
members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive’s share of total marketing
spend, and of its members’ share of total marketing spend. The IAB
educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit www.iab.net.
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