Military.com Expands Reach to Military Spouse Community with
Acquisition of CinCHouse.com
Addition expands reach within key 20-34 year old demographic;
bolsters Military.com’s leading position in military community space
SAN FRANCISCO--(BUSINESS WIRE)--Military.com,
the nation’s largest military and veteran online membership organization
and a business unit of Monster
Worldwide, Inc. (NYSE: MWW), today announced it has acquired CinCHouse.com,
the largest destination website and social network for military wives
and women in uniform. The acquisition bolsters Military.com’s preeminent
position in the online military community space. CinCHouse.com will play
a significant role in Military.com’s strategy of being essential to
every member of a military family, at every stage of life.
“The makeup of military life often creates bonds among those with direct
military experience as either a service member or spouse, and the
acquisition of CinCHouse.com furthers expands our reach and our ability
to provide the military community the best and most relevant information
they seek,” said Navy Rear Adm. (retired) T. McCreary, president,
Military.com. “In addition, with approximately 27 percent of the U.S.
population ages 20-34 having direct experience with the military, this
enables us to broaden our reach within that key segment of the U.S.
market, where lifetime brand devotions are often formulated.”
CinCHouse.com will continue under the leadership of founder and Navy
wife Meredith Leyva, who will join Military.com as senior director,
Women and Family Initiatives. She will help develop a coordinated
strategy to better reach this important segment of the military family.
“Meredith’s direction of CinCHouse has clearly resulted in high visitor
traffic, establishing CinCHouse as the preeminent online destination for
military spouses,” said McCreary. “She has the vision and energy to
provide what this important group of the military community wants -- a
destination to share experiences, trade lessons learned, find useful
information, maintain connections with other spouses and professionally
network with peers. We are thrilled to have her on our team.”
"Military.com can give CinCHouse the financial, editorial and technology
resources to best serve our military spouses," said Leyva. “In turn,
CinCHouse helps complete Military.com’s circle of assets, including the
ever-fabulous SpouseBuzz.com, so that together we have a powerful
presence in the military – and young adult – consumer space.”
For more information, please contact Tony Baker at Military.com,
415.820.3433 or Tony.baker@military-inc.com.
About Military.com
Military.com is the nation’s largest military and veteran online
membership organization serving active duty personnel, reservists, guard
members, retirees, veterans, family members, defense workers and those
considering military careers. Military.com enables Americans with
military affinity to access their benefits, advance their careers, enjoy
military discounts, and stay connected for life. Military.com develops
efficient affinity marketing and communications programs for government
agencies and companies serving this market. Military.com is a business
unit of Monster Worldwide, Inc. More information is available at www.military.com.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster.com, the
premier global online employment solution for more than a decade,
strives to inspire people to improve their lives. With a local presence
in key markets in North America, Europe, and Asia, Monster works for
everyone by connecting employers with quality job seekers at all levels
and by providing personalized career advice to consumers globally.
Through online media sites and services, Monster delivers vast, highly
targeted audiences to advertisers. Monster Worldwide is a member of the
S&P 500 index. To learn more about Monster's industry-leading products
and services, visit www.monster.com.
About CinCHouse.com
An acronym for “Commander in Chief of the House,” CinCHouse.com is a
community of military wives and women in uniform, and the web site
source for the popular book Married to
the Military (Simon & Schuster 2003). For more information please
visit www.cinchouse.com.
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