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Mobile Service and Facebook Application Locates Your Friends via Their Mobile Device

Sobbe (Business Wire) - 13 July 2009

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Mobile Service and Facebook® Application Locates Your Friends via Their Mobile Device

Sobbe logoDENVER--(BUSINESS WIRE)--Useful Networks and Inta SpaceTurk, in partnership with Turkcell, the leading communication and technology company of Turkey, launched sobbe™, a cutting-edge friend finding service. Useful Networks has already launched this service in the US, UK and Sweden under the name sniff™, which stands for social network integrated friend finder as the service includes a Facebook application that lets users find their friends from the web.

This hot new service from US based company, Useful Networks™ and Turkish based company, Inta SpaceTurk, allows you to locate your closest friends and family anytime and anywhere by identifying their location via their mobile phone signal. It then delivers the location via a text message or within Facebook - even providing a detailed map of the vicinity.

The permission-based application provides complete privacy control for all “sobbes” (or locates) - meaning only two people who have mutually accepted and established a sobbe relationship can locate one another. Friends have complete control over who sees them and when, thanks to the ability to instantly switch between being visible and invisible.

Unlike other friend finding services, sobbe works on literally any handset on the network, and it finds the location of your friend in real-time, not the last time they updated their status.

Registering for the service is easy and FREE. There are three simple ways to sign up – by texting ‘kayit’ to 7015, by adding the sobbe application through Facebook or by visiting www.sobbe.com.tr. Once registered, users can easily and quickly invite their friends and/or family to join.

The Facebook application allows users to easily invite, connect and locate any of their closest online friends. With Turkey home to one of the largest Facebook populations in the world (over 10.5 million users) its creators believe that sobbe could quickly become the latest addition to our Internet vocabulary.

Useful Networks CEO and sobbe/sniff creator Brian Levin comments, “People are spending increasing amounts of time managing and mapping their friendship groups online, so why not literally map them offline too? If you’ve ever found yourself stuck at home because your friends at a local cafe can’t hear your calls above all the noise, or missed out on an impromptu night out because you didn’t realize that friends had been out near you, then sobbe/sniff is for you. sobbe is for people to use within their close friendship and family circles. It’s easy, fun and it works. And because you have absolute control over if, how and when your location information is shared, it is also very safe too.”

Mehmet Emin Halitligil, corporate marketing & sales manager at Inta SpaceTurk, comments, “We are very pleased that we have been able to utilize the assets of our firm commitment to the cutting edge geospatial technologies and leverage our long-term relationship with Turkcell to launch such a compelling mass market service as sobbe.

Mustafa Eren, business development manager for location based services at Turkcell adds, “sobbe is a great example of a mass market mash-up of location, mobile and Facebook applications. The ability to locate friends or other physical locations on demand with any mobile phone also enables brands and advertisers to interact with their customers in new and exciting ways.

ABOUT TURKCELL

Turkcell is the leading GSM operator in Turkey with 36.4 million postpaid and prepaid customers as of March 31, 2009 operating in a three player market with a market share of approximately 56% as of December 31, 2008 (Source: operators’ announcements). In addition to high-quality wireless telephone services, Turkcell currently offers General Packet Radio Service (“GPRS”) countrywide and Enhanced Data Rates for GSM Evolution (“EDGE”) in dense areas, which provide for both improved data and voice services. Turkcell provides roaming with 614 operators in 202 countries as of April 22, 2009. Serving a large subscriber base in Turkey with its high -quality wireless telephone network, Turkcell reported US$1.3 billion net revenue for the quarter ended March 31, 2009 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE (“New York Stock Exchange”) and the ISE (“Istanbul Stock Exchange”) since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell’s share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.

ABOUT USEFUL NETWORKS

Useful Networks is a Denver-based company that delivers innovative mobile location technology products to end users via the Internet and mobile carriers. Founded in July 2006, Useful Networks powers cross-carrier location aggregation for both carriers and content providers. Their platform helps carriers reduce costs, time to market and complexity in launching location aware products. Useful Networks is a privately held subsidiary of Liberty Media (NASDAQ: LCAPA). Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see http://www.libertymedia.com.

ABOUT INTA SPACETURK

Inta SpaceTurk is a preeminent commercial operator of geospatial information and technology. In the field of earth observation, Inta Spaceturk is a producer distributing very high-resolution satellite imagery (up to 50cm resolution) and a pioneering developer of location-enabled value added services, Inta SpaceTurk fulfills defense and security needs as a priority and is committed to facilitate the same technology for civil markets as well. Inta SpaceTurk was founded in 2001, 51% of it’s shares are held by Çukurova Group (www.cukurovaholding.com.tr), one of the leading Turkish business conglomerates with diverse interests in numerous industries ranging from energy, automotive, paper, chemicals, textiles, telecommunications, construction, banking, insurance, media, services to maritime transportation and information technology services. Along with its satellite imagery business Inta SpaceTurk has broadening its presence in the security areas where scope of contracts are varying from design and delivery of integrated geo-information systems to development of visual geospatial databases for full flight simulators. Revenues generated from the sales increased by 15% in 2008, resulting in excess of US$ 17 million. Inta SpaceTurk has the ISO 9001:2000 Quality Management System Certification by BSI and also earned a NATO compliant Facility Security Clearance from the Turkish Ministry of Defense. Through its proven leading position as a multi-source, multi-capable geospatial market leader in the Eurasia economic region and beyond Inta SpaceTurk continues to operate in line with the highest industry standards in satisfying its customers. For more information, visit http://www.spaceturk.com.tr.

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