Nokia #1 Choice for Mobile Navigation in Europe and Russia
ESPOO, Finland/PRNewswire-FirstCall/ -- According to the
study conducted by Frost & Sullivan amongst European and
Russian consumers, Nokia (NYSE: NOK) is the number one choice for
mobile navigation over other leading handset manufacturers.
The primary aim of the study was to evaluate the perceptions,
understanding, expectations and motivations of European and Russian consumers
towards navigation and location-based services. The key objectives of the
study were to analyse consumers' awareness of, and level of satisfaction with
different types of navigation systems (e.g. PND, mobile phones), the
different features available (e.g. navigation, 3D imagery, voice guidance,
touch screen), location-based services (e.g. car and pedestrian navigation,
traffic information, social networking) and other telematics features. The
study also aimed at evaluating consumers' perceptions and willingness to pay
for different types of navigation systems, their features and location-based
services as well as determining consumers' brand awareness and perception.
According to Frost & Sullivan, GPS-enabled devices is a fast growing
market segment in Europe, with more than 30 million devices shipped in 2008
and close to 80 million devices expected to be shipped by 2010. In Russia in
2008, the market for navigation-enabled mobile devices grew to over 300 000
units, representing a share of more than 60% of the overall navigation market
in Russia.
Altogether 3 119 interviews were conducted for this survey in France,
Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600
interviews conducted in Russia. According to the study, 62% of the non-owners
of a navigation system in Europe and 77% in Russia consider Nokia as the
leading brand for delivering mobile navigation. Additionally, over 72% of the
current users of a navigation system in Europe and 81% in Russia vote Nokia
as the best brand for delivering mobile navigation.
"Nokia has clearly excelled in identifying growth opportunities in a
maturing mobile handset market by integrating GPS in a large number of its
handsets, making them navigation-ready. With a target of enabling a majority
of its new devices with the GPS feature by 2010, coupled with the acquisition
of mapping and software companies like NAVTEQ and gate5, the company is
clearly building a strong presence in the mobile navigation markets in Europe
and elsewhere," comments N. Praveen Chandrasekar, Program Manager, Telematics
and Infotainment at Frost & Sullivan. "This vertical integration strategy
along with its position as the leading handset vendor puts the company in a
good position to meet the needs of people both already using and considering
mobile handset-based navigation systems."
According to Frost & Sullivan, Nokia's acquisition of NAVTEQ last year
has enabled it to aggressively venture into the mobile navigation space with
a strong product portfolio. With the recent launch of Ovi Maps for mobile and
web, the company is expanding its market presence into the service space
within the mobile navigation market. Nokia's aggressive strategies in this
market and strong brand recognition among consumers make it a worthy
recipient of Frost & Sullivan's 2009 European & Russian Mobile Navigation
Leading Brand Awareness Consumer Choice Award.
The latest version of the Ovi Maps for your device is available for
download at http://www.nokia.com/maps.
The Ovi Maps Beta on the web is accessible at http://www.maps.ovi.com.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading
maker of mobile devices. Today, we are connecting people in new and different
ways - fusing advanced mobile technology with personalized services to enable
people to stay close to what matters to them. We also provide comprehensive
digital map information through NAVTEQ; and equipment, solutions and services
for communications networks through Nokia Siemens Networks.
http://www.nokia.com
Source: Nokia Corporation
Media Enquiries: Nokia, Communications, Tel. +358-7180-34900, Email:
press.services@nokia.com; For more information about the study, please
contact Frost & Sullivan: Jasmine Malone, Promotions Coordinator,
Email: jasmine.malone@frost.com
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