Bazaarvoice Unveils New Social Network Accelerators
Industry Leader Announces New Product Functionality to Help Companies
Plug into Social Networks to Achieve Greater Social Commerce Results
AUSTIN, Texas--(BUSINESS WIRE)--Bazaarvoice,
the market and technology leader in hosted social commerce applications
that drive sales, today unveiled new Social Network Accelerators to help
its clients effectively leverage social networks in their social
commerce strategies. Bazaarvoice, which pioneered the social commerce
market, launched ShoutIt! in 2007 to help marketers amplify the voices
of their most influential customers on social networks. The company
continues to lead the industry in defining new ways to maximize
measurable ROI from social initiatives.
With the new Social Network Accelerators, Bazaarvoice ensures that
companies achieve more from social commerce by using social networks
like Facebook and Twitter as a distribution channel for user-generated
content created on brand sites. The new capabilities also help companies
strategically plug into social networks to drive participation and gain
valuable customer data that can be used to optimize the user experience
on eCommerce and brand sites.
“Twitter is posting 1,928% year-over-year growth. Facebook has more than
87 million unique monthly visitors and is the fourth most visited
website in the world. Clearly there is a tremendous marketing
opportunity in these numbers, but most efforts to date have fallen
flat,” said Brett Hurt, founder and CEO of Bazaarvoice. “Our new Social
Network Accelerators give brands a blueprint for plugging into social
networks in the right way to drive sales. It all starts with engaging
users through social commerce applications such as Ratings & Reviews,
Ask & Answer, and Stories – and gives brands an integrated strategy to
tap into social networks for better distribution, participation, and
profile information.”
“Bazaarvoice has been a consistently forward-thinking partner in terms
of social media,” said Dmitri Siegel, Managing Director of Urban
Outfitters. “We’re very excited to continue to work together to engage
our community through social networks and get measurable results from
our social commerce implementation. We are very happy to have
Bazaarvoice as a key strategic partner in our integrated social
strategy.”
Like all Bazaarvoice offerings, the Social Network Accelerators are
designed to meet the needs of large brands with the industry’s best
technology, client services, community moderation, analytics, and
partner integrations.
New Capabilities:
-
Distribution: Bazaarvoice integrates with Facebook Connect to
distribute user-generated content and engage customers. For example,
customers are able to automatically publish Reviews, Answers, and
Stories directly to Facebook in order to amplify their voices and
share their opinions with their network of friends. The new feature
also gives retailers the flexibility to determine how and when content
is displayed on the social network.
-
Profiles: Bazaarvoice brings a user’s network of friends into
the shopping experience by prominently displaying opinions of friends
who also shop on the site. This integration of a user’s social network
helps to accelerate purchases and drives further site engagement.
-
Participation: Bazaarvoice taps users directly in the social
networks where they’re already engaged with the brand to discuss that
brand’s products, brand, and to share their knowledge. Ultimately
these contributions are funneled back to the brand’s site where it can
further impact social commerce objectives.
In conjunction with the announcement of its new Social Network
Accelerators, Bazaarvoice is coupling new best practices through
Community Managers who are dedicated to helping clients gather more
user-generated content to further sales and recommend how to do it in a
measurable way. Additionally, through its Radius partner program,
Bazaarvoice integrates with a broad ecosystem of more than 30 partners
in order to help its clients accelerate social commerce adoption and
maximize measurable ROI.
“We’re hearing directly from clients that the social networks are
important, but it’s been difficult to extract any value historically,”
said Sam Decker, CMO of Bazaarvoice. “Advertisers are rushing in with
the same broadcast medium strategy, and it fails to work in these
intimate environments. We’re connecting the reach and visibility of
social networks with the relevance and structure of our Social Commerce
platform. This will help our clients turn this complex new medium into
measurable results.”
About Bazaarvoice
Bazaarvoice’s Software as a Service (SaaS) solutions have served more
than 60 billion pieces of customer-generated content on more than 575
brand web sites like Best
Buy, Costco,
Dell,
Macy’s,
Overstock,
P&G,
Panasonic,
QVC,
and USAA
in 36 countries. The company connects organizations to their influencers
through a unique network that reaches hundreds of millions of consumers
around the globe, enabling authentic customer-powered marketing. Through
syndication, analytics, partnerships, and consulting, Bazaarvoice brings
the voice of the customer to the center of their clients’ business
strategy, proving “social” can drive measured revenue growth and cost
savings for manufacturing, retail, travel, and financial services
companies. Headquartered in Austin, the company has offices in London,
Paris, and Singapore. For more information and access to client success
stories, visit www.bazaarvoice.com,
read the blog at www.bazaarblog.com,
and follow on Twitter at www.twitter.com/bazaarvoice.
For Bazaarvoice
Renee Newby, 757-651-6554
renee@bradypr.com
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