YourKey for Smartphones and LifeLock Identity Theft Protection to be
Co-Marketed through New Partnership Agreement
LifeLock is First Advertiser on the ‘YourKeyLock.com’ Web Site
STAMFORD, Conn.--(BUSINESS WIRE)--Next Access Technologies, LLC, which developed and offers the patented
YourKey™ personalized data security system for smartphones, today
announced that it has signed a co-marketing and partnering agreement
with LifeLock, Inc., the industry leader in identity theft protection.
The partnering agreement calls for YourKey, a secure and fun-to-use
auto-locking interface and application that encourages users to protect
personal and business information stored on their smartphones, to
promote and advertise LifeLock® services via clickable banner and icon
ads within the YourKey app.
As part of the agreement, LifeLock will be the first advertiser within
the YourKey application and on www.YourKeyLock.com.
The new Web site features a video of how the YourKey user interface and
application works and provides information about the value of protecting
data on personal technology devices, including mobile phones, PDAs,
netbooks and PCs, as a key step toward protecting one’s identity. A free
trial of LifeLock® services will be promoted on www.YourKeyLock.com
through banner ad links as well as within the YourKey app.
“YourKey and LifeLock are experts in how to secure personal and business
information,” said Jack Loop, COO of Next Access Technologies. “With
smartphones starting to be used to access online banking, social network
sites such as Facebook and MySpace, photos, e-mail, enterprise systems
and more, if your unlocked phone is lost or stolen, your identity and
your money might be next.
“It’s hard to overstate the importance of protecting data on
smartphones” he said. “We believe YourKey will be very well received
from the get-go, and that our new partnership with LifeLock is a major
step in the launch and marketing of YourKey to tens of millions of
consumers who are coming to the realization that locking their
smartphones is just as important as locking their cars, homes and
computers.
LifeLock CEO Todd Davis said that his company and Next Access/YourKey
“share a synergistic belief. We look forward to a successful partnership
with Next Access and YourKey while working to help educate and help
protect data and identifies for all users.”
‘A Dynamic Improvement to Built-in Locking Systems’
“Smartphones, such as the BlackBerry®, have built-in 4 to 8 character
PIN auto-locking apps, which most corporate IT managers have set to
auto-lock every 10 to 20 minutes meaning that a typical corporate
unlocks their BlackBerry 20 times per work day or 5,200 times per year,”
said Mr. Loop. “In fact, LifeLock corporate users have their smartphones
set to automatically lock every 2 minutes! Our belief is that if a user
is going to unlock their phone 20, 30 or more times a day, YourKey will
become a favored application because it is more secure as well as more
entertaining and rewarding.”
YourKey was designed as a dynamic improvement to built-in auto lock
applications, increasing security and providing a more personal and fun
utility while delivering brand impressions with each unlock. With
YourKey, users create PINs from letters, numbers, logos and icons from
popular products and brands, and personalize them with pictures or
additional icons of sports teams, movie stars, athletes, colleges, TV
shows or movies.
The first YourKey release will be for T-Mobile G1 Android-powered phones,
with versions for Microsoft® Windows® Mobile 6.5, Blackberry®,
Palm®, iPhone® and other phones now in beta testing.
In addition to introducing the YourKey app for smartphones, Mr. Loop
said Next Access is currently in discussions with carriers, mobile
handset and computer manufacturers about porting YourKey’s security
application and advertising interface for use on netbooks, PCs, ATMs and
other devices.
About Next Access Technologies, LLC
Next Access Technologies, LLC (www.NextAccessTechnologies.com)
was founded by cell industry pioneer and entrepreneur Charles L. Bakes
to develop, acquire and bring to market products for smartphones,
netbooks, PCs, ATMs and other devices. Its first release of YourKey will
be for Google Android-powered smartphones and will allow users to create
customized PINs using numbers, letters and images, incorporating
advertising images and ads to give users a fun and easy auto-locking and
unlocking experience, further securing important data on their phones
while providing advertisers with mobile branding impressions.
About LifeLock
LifeLock, Inc. (www.lifelock.com)
is an industry leader in proactive identity theft protection. Since
2005, LifeLock has been providing consumers with the tools and
confidence they need to help protect them when they have a good faith
suspicion that they have been or are about to become a victim of
identity theft. The company has a strong focus on educating consumers
and working with law enforcement and elected officials to better
understand the increasing threats of identity theft. A multiple
award-winning organization, LifeLock has been recognized by the American
Business Awards as “Best Overall Company” and offering consumers the
best new service (TrueAddress™) and was recently named to the Top Global
Company 250 list by AlwaysOn.
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