Extreme Wellness Hits New York in October
a new web community obsessed with all things mind and body, has joined
forces in New York with Whole Foods Market, Equinox Fitness Clubs, and
Apartment Therapy's TheKitchn.com to launch Eat. Sweat. Blog., an
unprecedented healthy living challenge which will benefit City Harvest.
Challenge participants must work out 20 times over the course of
October, and complete 10 food-related "feats," such as eating local or
going vegetarian for the month. Each participant will track their
progess on SocialWorkout.com, and stand to win a slate of prizes from
New York, NY (PRWEB) -- With the national health care debate raging,
obesity on the rise, and films like Food, Inc. dominating the
headlines, web community SocialWorkout.com has risen to the challenge
with a free "mind-belly" challenge. Teaming up with Whole Foods Market,
Equinox, and Apartment Therapy's food blog, TheKitchn.com, the site is
challenging readers to work out 20 days over the course of the month
and achieve 10 food-related feats. Readers can then track their
progress on SocialWorkout.com.
"We all want to feel good in our bodies, and to have more energy,
but we get busy, and then skip the workout, and eat junk," said Social
Workout founder Oliver Ryan. "We've found people like having the
inspiration and accountability of a online community challenge. This is
our fourth and most ambitious challenge to date, and we're thrilled to
be working with Whole Foods Market, Equinox, and Apartment Therapy.
These are the absolute leaders in living well and responsibly."
Working with nutritionists from Rouge Tomate and Clean Plates New
York, as well as Whole Foods and TheKitchn.com, SocialWorkout editors
crafted a selection of 22 feats. Among others are, LOCALVORE and SODA
FREE and BROWN BAGGER and LO MOO, which ask readers to adopt new eating
habits, such as bring lunch to work, make a smoothie every morning, cut
out caffeine, or go vegan for the month. The challenge will be promoted
in Whole Foods Market stores and Equinox clubs and online, and
SocialWorkout expects to draw its largest crowd to date. Readers file
daily reports online at SocialWorkout.com, sharing intel on recipes,
personal trainers, and not-to-be-missed gym classes.
"We are proud to be working with SocialWorkout.com to help promote
such a wonderful healthy living initiative," said Rebecca Ulanoff,
Marketing Team Leader of Whole Foods Market Union Square location.
"Whole Foods Market consistently makes efforts to encourage our
customers to make healthy, smart and educated choices to protect their
health and well being. We are thrilled to take part in a program so
focused on helping shoppers track and achieve their healthy lifestyle
"Equinox knows the power of challenges to help people meet their
fitness goals," said David Geller, Vice President of Marketing at
Equinox. "With our January Equinox Challenge, we challenged our new
members to workout 36 times in their first 90 days of membership to
earn back their initiation fee. That's how committed we are to
exceeding our members' expectations and helping them achieve results.
We are thrilled to be part of Socialworkout.com's Fall Challenge."
"City Harvest's work feeding hungry New Yorkers has long had a focus
on providing healthy, fresh foods to those in need in our city. We
appreciate being named the beneficiary of the Eat. Sweat. Blog. Event,"
said City Harvest Executive Director Jilly Stephens. "The funds raised
through this promotion will allow us to ensure that everyone in our
city has access to the types of foods that contribute to good health."
Would be challengers can find out more, and sign up for the challenge at www.socialworkout.com.
Treat your mind and body to a radically healthy fall. In addition to
Whole Foods Market and Equinox, prizes are on offer from a collection
of NYC brands, including Vita Coco, Rouge Tomate, Clean Plates NYC,
Jack Rabbit Sports, Siggi's Skyr, and others.
Yogis, gym rats, and foodies unite!