Twitter and Social Networks Are Not Seen as 'Useful' by Book Readers
In
a recent survey conducted by Book Marketing Limited, book-lovers gave a
resounding thumbs down to 'social networks' such as Facebook and
Twitter with only 3% seeing them as very useful places they would go to
for recommendations on what books to read next.
London, Surrey (PRWEB) -- In a recent survey conducted by Book Marketing
Limited, book-lovers gave a resounding thumbs down to 'social networks'
such as Facebook and Twitter with only 3% seeing them as very useful
places they would go to for recommendations on what books to read next.
Instead, they actively seek out more authentic expert views on the
web from Author websites as well as trusted independent sources of
guidance such as Lovereading.co.uk. In addition, when asked where they
find out about the latest books, the web was the most used but email
newsletter and reviews in the newspaper scored highly as well.
At the other end of the scale, only 5% of respondents said they
often looked at the expensive posters sites typically seen on public
transport.
Peter Crawshaw of Lovereading
said 'In one way the research findings support the more 'traditional'
view that is held about book lovers. What is interesting however is the
high level of independence shown by them in the sourcing of authentic
expert views on what they might like to read next. It also points to
the 'Stephen Fry / Jonathan Ross Twitter effect as being the exception
rather than the rule'
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