Sendmail Says “Email Far From Dead”; Announces Predictions for 2010
Studies Prove Email Is Still the Number One Method of Secure,
Reliable Message Transfer in Enterprise Environments, Despite Claims
That the Increasing Use of Social Media Networks Are “Killing the Use of
Email”
EMERYVILLE, Calif.--(BUSINESS WIRE)--Sendmail, Inc., the leading provider of reliable and secure email and
messaging infrastructures, today announced that despite claims that
social networks are dominating person-to-person communications,
enterprise email continues to remain a business-critical capability, and
the dominate messaging tool used by enterprises throughout the world for
secure, business communications.
According to a recent study conducted by Osterman Research, “email is
considered important by 97.6% of individuals in larger organizations in
the course of doing their work, and 99.2% anticipate email will be this
important to them in 2010.” Additionally, the report shows that 45% of
individuals in the workplace report that their email use is greater now
than it was a year ago.”
“Email is far from dead,” claims Donald Massaro, CEO of Sendmail, Inc.
“While the recent rise in alternative communication methods and social
networking services like Facebook and Twitter are indeed changing the
way people communicate, virtually. Enterprise email today is deeply
woven into the standard business infrastructure, and used countless
times a day to carry out all aspects of business operations. Above and
beyond personal communications between employees, enterprise email today
is used ‘behind the scenes’ for everything from business processes,
billing and statement delivery to CRM, marketing and other important ERP
functions. Given the prevalence of email today and the important
function it serves in daily business operations, its proliferation in
the enterprise will surely continue.”
From email's inception nearly 30 years ago, with Sendmail as the
pioneer, email has seen many evolutions. With email remaining the
primary business communication media for the foreseeable future,
Sendmail sees much of the focus in the next year will be devoted to
security and efficiency. In 2010, Sendmail predicts the following trends
will be realized:
DLP in EMEA & US
-
With much of the new privacy regulations coming into effect throughout
Europe, we see a stronger demand for data loss prevention continuing
through 2010 as many organizations, both in the US and EMEA, further
develop their DLP strategy and solution architecture to increase
security.
Cloud Computing
-
2010 will continue to show trends of IT cost reductions which will,
among other things, drive increased demand for cloud services. As
cloud providers continue to invest in security and provide additional
services such as private clouds, adoption of cloud services will start
to increase among the large enterprise market.
Outbound Bulk Email Delivery for Marketing Campaigns & More
-
Another byproduct of cost reductions witnessed in 2009 was a trend
toward bringing certain email services in-house, such as bulk email
delivery used for marketing campaigns, customer communications,
statement/billing delivery and more. Solutions and messaging platforms
that can offer this as an add-on application for organizations to
leverage their existing infrastructure and investment will be best
positioned to meet the goals and requirements here.
Virtualization
-
The adoption of virtualization has grown significantly in 2009, and
will continue through 2010. Failover/Disaster-Recovery and server
consolidation continue to drive the need, while improvements to
security and operational aspects within virtualizations have removed
many of the previous hurdles, leading to greater adoption in both the
SMB and large enterprise markets.
Encryption
-
Driven by regulatory requirements and stronger corporate security
policies, the need to provide confidentiality of sensitive information
being exchanged even between authorized parties is increasing, and
driving demand for secure messaging solutions. Offering an automated
policy-driven architecture to enforce encryption based on security
policy will prove to be the critical element in this solution, where
organizations are looking to reduce the dependence on the end-user for
determining what should be encrypted.
About Sendmail, Inc.
Sendmail provides appliance-based products, applications and services
that enable enterprises and government agencies to modernize their
messaging infrastructures. Since 1982, thousands of commercial and open
source customers around the globe have relied on Sendmail for a unified
approach to the complex problems of policy-based message handling and
routing. The company’s comprehensive suite of applications addresses the
challenges of gateway management, inbound threat protection, data leak
prevention, email authentication, and intra-company message management.
These applications run on Sendmail’s family of Sentrion®
Message Processors, which are available in hard appliance, virtual
appliance and blade server configurations. Sendmail is headquartered in
Emeryville, CA with sales and support offices throughout the Americas,
Europe and Asia.
For more information call 1-87-SENDMAIL, or email info@sendmail.com.
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The Sendmail Blog: www.sendmail.com/sm/blog/wik/