The GORE-TEX® Brand Launches Online Social
Networking Community for Outdoor Enthusiasts
MyExperienceMore.com
offers members a chance to win their dream adventure
ELKTON, Md.--(BUSINESS WIRE)--W.L. Gore & Associates (Gore) and the GORE-TEX® brand launched a new
online community today, MyExperienceMore.com.
“Our new community is geared towards outdoor enthusiasts of all levels
and activities,” states Bill Foster, GORE-TEX® brand marketing director.
“MyExperienceMore.com
provides a forum for these individuals to communicate with one another
and share their outdoor experiences via photos, videos and message
boards.”
MyExperienceMore.com
community members will benefit from special promotions and offers from
Gore’s partner brands and retailers. The community will also highlight
upcoming events across the country and fundraisers for related
non-profit organizations. “Outdoor enthusiasts are a vibrant and active
community who thrive on connecting with each other,” states Melissa
Riggs of Gore’s Fabric Marketing division. “We are simply providing a
means through which these individuals can be inspired and energized by
their peers.”
To launch the new MyExperienceMore.com
community, the GORE-TEX® brand presents the “Experience More Challenge,”
an online contest in which community members have the chance to win the
experience of their dreams. Members can submit photos of themselves
“experiencing more” outdoors, and the online community will rate these
experiences. Entries receiving a certain average rating will then be
considered for six finalist positions, chosen by a panel of Gore
representatives. The six finalists will receive GORE-TEX® gear and will
be reevaluated by the online community, who will vote for the winner of
the “Experience More Challenge.” The Grand Prize Winner will receive up
to $10,000 towards planning his/her own dream experience, including
expenses and gear. Additionally, the GORE-TEX® brand will donate $5,000
to one of 10 participating outdoor non-profits, to be selected by the
Experience More Challenge winner.
About W. L. Gore & Associates, Inc.
With more than $2.5 billion in annual sales and approximately 9,000
employees in 30 countries worldwide, W. L. Gore & Associates, Inc.,
provides diverse, high-performance solutions in consumer, industrial,
electronic, medical, and surgical markets. As well-known for its unique
corporate culture as for its products, Gore's 50-year success story
rests equally on product and organizational innovation. Perhaps best
known as the inventors of expanded PTFE (ePTFE) and the makers of
GORE-TEX® fabric, Gore is a leading manufacturer of thousands of
advanced technology products that comprise a breadth of capabilities.
GORE-TEX, GUARANTEED TO KEEP YOU DRY, GORE and designs are trademarks of
W. L. Gore & Associates, Inc. ©2008 W. L. Gore & Associates, Inc., 295
Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.
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Brownstein GroupKelly Lange, 215-735-3470 x108
610-937-1437
(m)
klange@brownsteingroup.comor
W.L.
Gore & AssociatesCynthia Amon, 410-506-2647
443-553-0333
(m)
camon@wlgore.comRead more