People Power Announces “Unplug for Earth Day 2010” Campaign on Facebook
People
Power Company, an energy efficiency company providing residential
monitoring and control systems and services, announces its “Unplug for
Earth Day 2010” campaign on Facebook.
Austin, TX (PRWEB) -- People Power Company, an energy efficiency company
providing residential monitoring and control systems and services,
announces its “Unplug for Earth Day 2010” campaign on Facebook at the
SMART Energy Summit.
http://apps.facebook.com/unplugit
People Power is on a mission to "Unplug for Earth Day 2010" and asks
everyone to reduce their personal CO2 emissions on April 22, 2010, and
invite friends to join now on this great mission. Unplugging appliances
in the home is easy and significantly reduces carbon pollution.
Unplugging is important because many appliances continue to draw power
even in the standby/off position.
The Unplug application on Facebook features the GreenX™ Calculator,
which calculates carbon pollution reduction and helps users see their
positive impact in terms of taking cars off the road and/or miles not
driven by simply unplugging appliances. Users can then invite friends,
view their plugs unplugged, and track their collective commitment to
reducing carbon emissions. Leveraging Facebook, the GreenX™ Calculator
empowers people to band together and make a substantial and positive
impact on the environment.
“People Power is part of a green tidal wave for a sustainable
environment,” said Gene Wang, CEO of People Power. “We recognize that
consumer activism campaigns are a very effective way to educate and
motivate fellow citizens to act green and reduce waste,” Wang said. “On
this 40th celebration of Earth Day, we call on everyone who cares about
climate change to make a difference at home by simply unplugging unused
plugs to save electricity.”
“The key is to make it very fast and easy for people to make a
meaningful and understandable impact,” said Rainer Boelzle, People
Power’s Director of Marketing. “Our GreenX™ Calculator stands out among
all the carbon calculators by engaging consumers on Facebook where they
spend their time online. We quickly show how unplugging appliances
makes a huge impact,” Boelzle said. “Through viral adoption using
social media, we can make a tremendous difference on the environment.”
To help celebrate the 40th Anniversary of Earth Day on April 22,
2010, People Power is proud to introduce its very own “People Power
Band” and announces its music debut single, “Happy Birthday Mother
Earth.” Free downloads of the song are available on their website at www.peoplepowerco.com/press.
About People Power Company People Power gives people the power to save
money on their electric bills while going green. We empower consumers
to control energy consumption at the appliance level and compare their
usage with others while reducing their carbon footprint. Based in Palo
Alto California, People Power Company was founded by successful, serial
entrepreneur Gene Wang and has received funding from angel investors
and New Cycle Capital.
For more information, visit www.peoplepowerco.com
Media Contact: Rainer Boelzle 760-805-1836
Read more