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Avenuesocial Launches Social Facebook Game Experience™ Application for Dynamics ePlate™ Credit Card Device

AvenueSocial Inc. (Businesswire) - 23 October 2012

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Avenuesocial Launches Social Facebook Game Experience™ Application for Dynamics ePlate™ Credit Card Device

Dynamics ePlate Users Get Exclusive Adventure Shopping™ Game Items With Each Purchase

SUNNYVALE, Calif.--(BUSINESS WIRE)--Avenuesocial makes history again today with the national launch of the first Facebook game payments application for the battery-powered Dynamics ePlate™ credit card device. The innovative offering lets consumers influence their Adventure Shopping™ game with every purchase.

“Payments is no longer limited to the ‘cash shop’ of a game but can drive the story and the entire player experience.”

When the Adventure Shopping™ experience™ is selected, a consumer’s gaming environment will change as they use their Dynamics ePlate™ credit card device.

Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at dynamicsinc.com/AdventureShoppingGame

“We’re excited to offer the first game where a player’s actual daily activities have an impact on game play of not only their game, but the game of their friends,” said Salman Ghaznavi, CEO Avenuesocial. “For the first time players have the opportunity to impact a social game with their everyday purchases.”

“The gamification of payments with the Dynamics ePlate™ device is truly revolutionary,” said Jeff Mullen, CEO of Dynamics. “Payments is no longer limited to the ‘cash shop’ of a game but can drive the story and the entire player experience.”

The ePlate™ credit card device is subject to a credit approval.

How It Works

ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video atwww.dynamicsinc.com.

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

About AvenueSocial Inc.

With offices in five countries, AvenueSocial Inc. has developed more than 5,000 Facebook, Apple and Android applications and is the fastest-growing app company in the U.S. The company specializes in Facebook applications and fan pages, and also offers a variety of development and marketing services for other social platforms including MySpace, Twitter, and mobile. For more information, please visit www.avenuesocial.com

Contacts

Avenuesocial:
Usman Ghaznavi, 650-861-1084
ug@avenuesocial.com
or
Dynamics Inc.:
Edelman
Corina Chapman, 415-229-7655
Corina.Chapman@edelman.com

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