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New Numbers: Social Media Impact On Youth -- More Teens Embracing Social Media To Fight Hunger

World Vision (PR Newswire) - 26 March 2013

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New Numbers: Social Media Impact On Youth -- More Teens Embracing Social Media To Fight Hunger

WORLD VISION REPORTS BIG JUMP IN 30 HOUR FAMINE FACEBOOK USE AND 30 HOUR FAMINE APRIL SIGNUPS

100,000 Teens to Give up Food, Go Mobile - 30 Hour Famine April 26-27

SEATTLE/PRNewswire-USNewswire/ -- With the 30 Hour Famine national event less than forty days away, World Vision is encouraged by new statistics showing a big jump in the number of teens signing up to participate in the April 26 th  27th event. The charity says one of the reasons is an emphasis this year on social media outreach. Last April, 30 Hour Famine (30HF) reported more than 3,200* groups signing up to do 30HF. This year, more than 3,500 have signed up, an almost eight (7.8) percent jump. This year, almost a quarter million teens will fast to fight global hunger. 30HF is the world's largest teen hunger awareness campaign. Since 30HF began in 1992, teens have raised more than $150 million to fight global hunger. The United Nations says in 1992, 40,000 children died from hunger and preventable causes. Today it's 19,000, still too high but proof that efforts like 30HF are helping.

According to World Vision, the number of 30HF Facebook likes (31,701) has also jumped 8 percent from last year (26,599). "Our research says teens are more inclined to act on social justice issues when they hear about these causes from social media," says Leah Swindon, 30HF National Director. According to a new study, conducted online by Harris Interactive on behalf of World Vision, more than half of teens (56%) say social media sites (Facebook, Twitter) have made them more aware of the needs of others, a big jump from 2011, when just over 4 in 10 (44%) said their use of social media made them more aware.

April 26 th-27th, World Vision will give control of the 30HF website to teens across America so they can use social media to fight world hunger. While many will do 30HF in February, others participate in April.Teens go without food for 30 hours to get a taste of what the world's poorest children face. Prior to the event, teens raise funds by explaining that $1 can help feed and care for a child a day. Teens consume only water and juice as they participate in local community service projects at food banks and homeless shelters. In some major U.S. cities 30HF volunteers will work in World Vision Storehouses. Last year,30HF raised $9.8 million to fight hunger. This year's goal: $10.5 million.

Tonight, 870 million people worldwide will go to bed hungry. Funds raised this year for 30HF will be sent to 10 countries including Haiti, Burundi and this year for the first time, 30HF funds will help fight hunger here in the U.S. Info: 30hourfamine.org or facebook.com/wv30HF or call 800-7-FAMINE.

*3563 April 2013 30HF signups - 3,282 April 2012 30HF signups

30 Hour Famine Survey 2013 Facts 
The poll was conducted online by Harris Interactive on behalf of World Vision, an international Christian relief and development organization, between January 23 rd, 2013 and February 4 th, 2013 via the Youth Query omnibus service among 567 U.S. youth ages 13 to 17 years old. For complete methodology, including weighing variables, please contact John Yeager

About World Vision  World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty.  World Vision serves the world's poor regardless of a person's religion, race, ethnicity, or gender.  World Vision works in 100 countries, helping approximately 100 million people every year. For more information, visit www.worldvision.org.

SOURCE World Vision

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