LONDON/PRNewswire/ ---- Ahead of the British Grand Prix 2014 this weekend at Silverstone, Kaspersky Lab is bringing the Ferrari experience to the Paddington Central Amphitheatre on 4th July. The general public and local business community will have the opportunity to see a Ferrari F1 show car in the flesh and even experience the thrill of a race in a Ferrari driving simulator. There will also be the opportunity for visitors to win Ferrari fan kits or even one of five Tribunes tickets for the Sunday Silverstone Race.
The Ferrari experience will continue on 5-6th July at the F1 FanZone at The International Quarter, Queen Elizabeth Olympic Park, the first F1 FanZone event in London. The event will include large outdoor screens showing the race, as well as a range of other attractions including live entertainment on the stage, the driving simulators, autograph sessions, pit-stop challenges, karting, retail kiosks, live music and entertainment.
"We're really excited to be able to offer the F1 experience to the Paddington community and general public this weekend ahead of the British Grand Prix. There is a great buzz around the city and it's something we're thrilled to be involved in," commented Kirill Slavin, UK MD at Kaspersky Lab. "We hope to see a great turnout both at Paddington and at the Olympic Park."
Kaspersky Lab, a sponsor of Scuderia Ferrari, is also the IT security provider of choice to the world-renowned brand. In cooperation with the Ferrari ICT department, Kaspersky Lab has tailored an endpoint solution that meets Ferrari's specific needs. The project is a unique benchmark for the industry as Ferrari has special needs in terms of security. The Kaspersky Lab solution is installed not only on office computers but also on computers controlling production lines.
The simulators are open to the public, free of charge, at the Paddington Central Amphitheatre on 4th July, between 8am and 6pm. Check out Londonist or F1 FanZone for more details of the F1 FanZone.
About Kaspersky Lab
Kaspersky Lab is the world's largest privately held vendor of endpoint protection solutions. The company is ranked among the world's top four vendors of security solutions for endpoint users*. Throughout its more than 16-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at http://www.kaspersky.com.
* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2012. The rating was published in the IDC report "Worldwide Endpoint Security 2013-2017 Forecast and 2012 Vendor Shares (IDC #242618, August 2013). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2012.
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SOURCE Kaspersky Lab