The relevance of user reviews to businesses are discussed in detail in this white paper. It outlines the advantages of user reviews, opinions and thoughts on things rather than themselves for instance, it organises the production of taste which is based on the basis of agreeability which maybe among people based on connections established by people with similar taste. or among events, brands and belifs amongst other things.
It discuses how websites such as yelp.com do not dicslose their user reviews to businesses but rather to user communities. It would be of great importance to business if they could lay their hands on the reviews because they will know exactly what consumers want and yelp ensures that it protects its users from third parties having access to it therefore everyone's review or comment gives them away.
In its conclusion the paper discloses the possibility of creating a complex social media that will enable the disclosure of such information to businesses