The white paper discloses how businesses can apply social media or networking to their operations by prioritizing and defining the necessary steps involved.
It outlines three fundamnetal steps which make up part of the stratey that is needed to have a succesful social network integrated into an operation. The steps are
1) Describing organisational goals
2) Dscrining organisational functions
3) Describing social Media initiatives
The white paper goes into further detail explaining the three steps and it gives other steps that will help facilitate the implementation.