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Articles from October 2006

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23 October 2006

Public relations Versus search engine marketing Versus marketing

Public relations Versus search engine marketing Versus marketingPublic relations versus search engine marketing versus marketingIn the face of increasing media convergence, Tim Gibbon, director of Elemental Communications, argues that being able to bring together the core elements of public relations, search marketing and marketing is essential to a successful integrated online strategyIt’s obvious that many...

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