Skip to content

Social Media Portal

SMP » Events

Marketers converge for the B2B Marketing Conference

Tim Gibbon (Social Media Portal (SMP)) - 31 October 2012

Marketers converge for the B2B Marketing Conference

As we enter the final leg of the year, marketers converge for the B2B Marketing Conference 2012 to be held in London tomorrow

The B2B Marketing Conference 2012 is a dedicated one-day business-to-business event for marketers.  Itís a well balanced and marketing fuelled conference and is to be held tomorrow (Thursday, 01 November) at BMA House in London.

Organised by publishers of B2B Marketing magazine, the conference is the perfect opportunity for B2B marketers to reflect on what has transpired over the last 10-months and help them navigate what will be challenging waters ahead.
B2B Marketing logoB2B Marketing magazine bill the event as a must attend for marketing directors, heads of marketing, account directors, marketing managers and professionals involved with the development of marketing strategy.  The one-day conference will see speakers from agencies, technology vendors and brands including Avaya, Google and IBM.

The welcome and address starts at 09:30 by Joel Harrison, editorial and content editor at B2B Marketing. A day of presentations follows with breakout sessions and panel discussions by marketers sharing what they face in an effort to impart their experience in an intelligent format.  Next up in the morning are three presentations by agency and authors leading to a forward thinking section with the conference taking a look in the future with panel discussion, B2B marketing in 2017. With panelists Claire Macland, CMO, Avaya, Keith Hardie, head of marketing communications, Bird & Bird and Anna Fenton, marketing director at Sodexo Prestige it should make for interesting debate as many agencies and brands often find it challenging to see what may be in the months ahead, let alone years.

After lunch sees three half-hour breakout sessions including topics such as lead generation, marketing, mobile, social media and video across three separate workshop areas.  The day moves to its end with a panel debate focused on the issues embraced throughout the day with Andrew Fitzgerald, global technology services marketing leader, IBM Global Technology Services, Fiona Stevens, partner, The Crocodile, Geoffrey Barraclough, CMO, BT Expedite and Heather Westgate, MD at TDA.

The day concludes with plenty of time for attendees to network and have drinks after the conference where delegates can reflect more about the day.
Apparently the tickets for the conference have sold out, so to stay digitally tuned in to whatís happening pre, during and post conference across Facebook, LinkedIn, Twitter and YouTube.

Keep up with comments and feedback on the day via the Twitter hash tag for the B2B Marketing Conference 2012 #B2BMarketingConference.

The Social Media Portal (SMP) are partners for the B2B Marketing Conference 2012.


Comments powered by Disqus