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On The Edge Manchester

UK Marketing Network (UKMN) (UK Marketing Network (UKMN)) - 27 June 2012

On The Edge Manchester


Date: 27 June 2012
Location: Radisson Edwardian, Manchester
http://ontheedgelive.co.uk/manchester


It’s time to get edgy.

Take part in an incredible journey of discovery as On The Edge hosts marketing’s leading figures, ensuring this provocative one-day conference and networking event is packed with insights guaranteed to get you and your team thinking. Challenging theories and questioning creativity is just the start. On The Edge is about breaking rules and making up new ones. Can you afford to miss out?On The Edge logo

A one-day pass to this interactive & engaging conference features key-note speakers, big-brand case studies, Q&A, topical panel debate and networking, all  guaranteed to get pulses racing as we challenge popular opinion and help you rewrite business marketing strategies with ideas for inspirational results.

If you’re currently undertaking the CPD scheme then this event will be particularly beneficial to you as the hours you spend at the conference will count towards your CPD record.

Highlights include:
  • Redefining the rules of digital to maximise opportunity
  • Reorganising your marketing teams for better ROI, analysis and long-term outcome
  • Social media, online gaming and the technical revolution
  • Understanding the negative influences of brand evaluations and what to do about them
  • Influencing purchase by creating the right environments
  • Improving customer communication in 2012 & 2013 – what’s in store?
  • Developing a social media strategy for your business that guarantees to increase profits (and it’s not all about Facebook!)
  • Appreciating the importance of good content in social media
  • Identify quick social media wins through content and how this can fuel your social media activity
  • Know what to do to ensure your amazing content is seen by as many relevant people as possible

Speakers

On The Edge will witness talented speakers share their knowledge and perception on where the marketing industry is heading, with the clear intention that we are each able to govern the ideas and technology trends we are following.

Kate Webb Retail Marketing Manager, Reebok UK
Speaking about: How to increase profits by converting brand recognition into purchase

Simon Lloyd Director, Marketing & Audiences for BBC North  
Speaking about: Leadership

Catherine Wilks Founder and Director, In Movement
Speaking about: Leadership - If you want to be different you have to do things differently

Colin Cook Marketing Director, British Army Recruitment
Speaking about: The digital game – do you really understand the rules?

René Power Account Director & Head of Digital, BDB
Speaking about: “It’s not how big it is, it’s what you do with it” – Best practice B2B social media strategy

Cathy Parker Professor of Marketing and Retail Enterprise, Manchester Metropolitan University Business School
Speaking about: Mobile Technology - the experiential revolution

Dan Maudhub MD, Wonderful Creative Agency
Speaking about: Social Media philosophy and mentality

Get your edge and sign-up / register for On The Edge Manchester visit http://www.eventbrite.co.uk/event/3211665177/M50OTE/31432712491

Contact:
Find out more and contact OnTheEdge Manchester at http://ontheedgelive.co.uk/manchester/about/ 

Keep up-to-date on On The Edge on Twitter @OnTheEdgeLive and with hash tag #EdgeMANC



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