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Effectively Implementing a Marketing Automation Platform

B2B Marketing (B2B Marketing) - 25 July 2012

Effectively Implementing a Marketing Automation Platform

Date: 25 July 2012
Venue: Online
Time: 15:00 to 16:30

It is widely recognised that in the brave new world, marketing cannot perform effectively and efficiently without the help of technology.B2B Marketing logo

Technology is a great enabler to reach a single view of the customer the Holy Grail and to align Sales & Marketing.  Many companies have already taken the step to invest in marketing automation, but are still not reaping the full benefits of such a platform.  There appears to be a disconnect between purchasing the software and effectively implementing it to support specific business goals.

This online training course will address how to practically approach this challenge. It will provide a typical prioritised project roadmap and highlight the key considerations that are required along the journey to effective implementation.  Critical areas will include key decisions relating to marketing strategy, marketing operations and processes, platform adoption, marketing resourcing and skill sets plus optimal team structures.

Marketing Automation is a very powerful operations engine are you maximising your return on investment?

What you will learn/take away

  • A brief overview of the key functionality of a marketing automation platform and how it can fit into your business.
  • A structured approach to prioritising your platform development to meet your marketing objectives and deliver the quickest results
  • Key considerations and decisions to effectively set up the system, for example marketing strategy, content marketing, marketing resources and skill sets, team organisation, marketing processes and operations. This will help you to leverage the smarts of the platform
  • Managing internal expectations and positioning the benefits of the investment to internal Stakeholders

Who should attend?

This online training session is essential for any marketer who is responsible for marketing operations strategy; internal or external marketing communications or campaigns; marketing operations; database marketing; measurement of campaign ROI, marketing automation and wants to improve results. The training is for heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.


'Debbie's content was very high quality and superbly presented. She has an exceptional understanding and knowledge of the topic and has clearly got the experience first-hand to back it up' - head of marketing, EMEA, Red Prairie

'A really good session, very informative and spurred a lot of ideas' - product marketing manager, CIGNA

'Very informative. A lot to take in!' - senior marketing manager, 4C Associates

Saba Hudson
saba.hudson @ or call +44 (0) 20 7269 6590

Twitter: @MarketingB2B

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