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Marketing Automation is it right for you?

B2B Marketing (B2B Marketing) - 11 July 2012

Marketing Automation is it right for you?

Date: 11 July 2012
Venue: Online
Time: 15:00 to 16:30

Although the UK still remains 2-3 years behind the US in terms of marketing automation adoption, early adopters are now seeing and quantifying the benefits of this technology.
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The market is starting to move more mainstream with the general consensus that new technologies like this are important enablers to smarter marketing.

To stay competitive in this real-time, personalised and fragmented world of the empowered customer, marketing automation can be a critical investment. It will build real-time customer insight, deliver a deeply personalised experience, as well as track the ROI of the most effective integrated campaigns to ensure optimal budget management.

But how do you get started on your journey?  Is it right for your organisation now? How do you evaluate all the different suppliers?  What is the business case to Senior Management for investment? This online training course will address these questions are more in a practical manner.

What you will learn/take away

  • What is marketing automation & how can it help?
  • Is marketing automation right for your business?  Key questions to ask yourself.
  • Who are the main suppliers? How do you evaluate them?
  • How to create a business case for internal Executive Stakeholders
  • Additional resources of information to consult
  • Practical ways to effectively start with marketing automation

Who should attend?

This online training session is useful for any marketer who is responsible for marketing operations strategy; internal or external marketing communications or campaigns; marketing operations; database marketing; measurement of campaign ROI, and wants to improve results. The training is for heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists. 


'Debbie's content was very high quality and superbly presented. She has an exceptional understanding and knowledge of the topic and has clearly got the experience first-hand to back it up' - head of marketing, EMEA, Red Prairie

'A really good session, very informative and spurred a lot of ideas' - product marketing manager, CIGNA

'Very informative. A lot to take in!' - senior marketing manager, 4C Associates

Saba Hudson
saba.hudson @ or call +44 (0) 20 7269 6590

Twitter: @MarketingB2B

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