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How to structure a marketing budget

B2B Marketing (B2B Marketing) - 23 August 2012

How to structure a marketing budget

Date: 23 August 2012
Venue: Online
Time: 15:00 to 16:30

Whether you have £100 or £1m to spend on marketing, deciding where to focus your attention can be a challenge.

B2B Marketing logoThis session provides a clear structure to help you decide where to put each penny.

This session will equip you to make sensible decisions about where to spend your money, track whether your spend is worth it in the long term, avoid nasty surprises in the form of unexpected costs, and ensure you don’t run out of cash half way through the year.

Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you’re able to see how this applies to your business, as well as see how others decide where to spend their marketing cash.

You will leave this session with:

  • A powerful technique for visualising your expenditure against the sales pipeline.
  • Advice on establishing your baseline level of spend
  • A three-level approach to strategic budget setting
  • A practical method for setting and spending a contingency

Who should attend:

This course is suitable for anyone who is responsible to putting together, and justifying, a marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Marketing Directors, Head of Marketing, Marketing Manager, Sales & Marketing Directors, and business owners.

**Free copy of Watertight Marketing**

The first 10 people to register will be put on the waiting list to receive a free, signed, copy of Bryony’s book, Watertight Marketing, due out later this year.


'Bryony was excellent. Lots of ideas and interestingly fresh angles and perspectives on B2B social media. Congrats!' - marketing specialist, Sigma-Aldrich

'Very satisfied with the overall experience. Examples and analogies were relevant and useful to the content' - digital strategy manager, Genworth Financial

'Today's event was really great! Lots to think about and action!' - senior marketing executive, UBM

Saba Hudson
saba.hudson @ or call +44 (0) 20 7269 6590

Twitter: @MarketingB2B

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