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The Global Customer Experience Marketing (CEM) Summit

Ovum (Ovum) - 26 September 2012

The Global Customer Experience Management(CEM) Summit

Date: 26th-27th September 2012
Venue: London  

Aligning Strategy in the Age of Mobile, Social and Cloud

Ovum Customer Experience Management bannerJoin us at the CEM Global Summit, brought to you by the team behind the world-leading Managed Services series.  We will be driving 360° CEM, KSI and QOE best practice and addressing not only ‘why’ CEM strategies should be formed but ‘how’ they can be successfully implemented.  Key topics include:

  • Identify how quality of service (QoS) is integral to the customer experience
  • Assess how to drill down to actionable data: whether NPS or CES, what are the most appropriate data analytics tools for your CEM strategy?
  • Understand how real-time software can benefit back-end and front-end operations, from  transparent OSS/BSS operations to a proactive social media presence
  • Identify the necessary shift from multi-channel to cross-channel delivery – how to ensure consistency in the end-to-end customer experience
  • Examine the growing role of self-care and the emergence of the autonomous customer
  • Learn from best practice business models for organisational restructuring around CEM strategy
  • How to exceed customer expectations through segmented, holistic loyalty schemes

Featuring lively debates and interactive interviews, CEM Global Summit will help you to cut through the blurb and discover the practical benefits and challenges behind implementing a tangible CEM strategy!

Click here to download the brochure
For a complimentary pass, click here and enter Priority Code: SMP

Twitter: @cemsummit
Twitter hash tag for the event #OvumCEM

Telephone: +44 (0)20 7017 5506
Email address: itmevents @

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