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China Connect (China Connect) - 28 March 2013


Date: 28-29 March 2013
Location: Paris, France

The European Conference on Marketing and Digital in China

China Connect banner
China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe.

This unique event is reaching out to an audience of top-level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, services, communication, media and the international press focusing on the Chinese market.

2013 Theme : Leverage Consumer Engagement Across Tiers

“Reaching scale” (manage national distribution, from Top Tiers to Lower Tiers)  is as much a strategic stake as a challenge for brands, that impacts their whole mix
The objective of this 3rd edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits. 

It will take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative and functional-driven ones.

The covers Consumer Insights, E-commerce, Mobile and Content (brand content, product placement, Celebrity endorsement) are amongst the hot Agenda also focusing upon:

  • Leveraging China’s consumers dynamics and brand advocacy
  • Harness the power of mobile and social marketing
  • Embrace online (social) shopping frenzy to reach the masses
  • Capture Chinese love for storytelling: content your brand

Guest speakers include:

  • Yougang CHEN, Expert principal & Nathalie REMY, Principal McKinsey&Company (China, France)
  • Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
  • Ken HONG, General Manager Marketing Strategy SINA WEIBO
  • Dan XU, Vice-President MEILISHUO.COM N°1 Interest-Driven Fashion Social Network China)
  • Simon TAM, Head of Wine CHRISTIE’S (Hong Kong)
  • Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)

To see a list of CHINA CONNECT guest speaker visit for more information.

Meet the influential digital players and most innovative brands from China and access the highest-level insights to engage and sell to China’s increasingly savvy and discerning consumers. Learn how to:
  • Develop your expertise on China’s unique, innovative and ever-changing digital scene
  • Connect with the most sought-after marketers in China
  • Explore new business opportunities with leading Chinese digital and media players
Take advantage of the early bird discount until 28 February 2013 with tickets priced at (€1,250 + VAT), then regular tickets in March priced at (€1,420 +VAT).

Benefit from discount tickets with SMP enter promotional code SMP13 until 20 March 2013 and SAVE €470. Pay 950€ (+VAT) for the two days. Register at or

Twitter account @ChinaConnectEU and hash tag for the event is #ChinaConnect

Email: contact @


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