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Digital marketing conference China Connect arrives in France next week

Tim Gibbon (Social Media Portal (SMP)) - 18 March 2013

Digital marketing conference China Connect arrives in France next week

Specialists on Chinese consumer trends, digital and mobile converge for the European digital and marketing conference China Connect in France next week

China Connect bannerChina Connect the European digital, mobile and marketing conference that brings together European and Asian region specialists arrives next week.  

Returning to Europe for the third time from the 28-29 March 2013 in Paris, France, the conference is organised by Laure de Carayon and amasses professionals that want to know more about Chinese trends, digital, marketing and mobile within Europe and China.  China Connect aims to reach senior European marketing and digital decision makers from communications, cosmetics, fashion, FMCG, media and international, retail, services that focus upon the Chinese market.

The theme for this year is ‘Leverage consumer engagement across tiers’ and brings together exhibitors, guest speakers and panel members from agencies, technology providers as well as local and global brands.  The conference creates a platform for delegates to network and understand the best paths to successfully operate within China and the factors that will have an impact upon what they do.  From learning about Chinese brand advocacy, social networks and shopping, mobile, the China Connect agenda outlines how delegates can embrace Chinese storytelling and brand content for marketing – immersing attendees in an environment that strives to help them succeed in a rapidly changing arena.  

Confirmed speakers include Leo Liang, Senior Director of National Business Development at Youku-Tudou; Yougang Chen, Expert principal at McKinsey & Company, Ken Hong, General Manager and Marketing Strategy at Sina Weibo; Dan XU, Vice-President at (A Chinese   interest-driven fashion social network; Simon Tam, Head of Wine at Christie's; Angie Au-Yeung, Digital Marketing Manager at Lee Jeans / VF Asia Ltd; Vincent Digonnet, Président APAC at Razorfish-Digitas; Laurent Malaveille, Executive Director - Digital, CRM, e-commerce at Clarins Group and Mykim Chkli, COO at Zenith Optimedia.

To get a feel for what the conference brings, see the overview from 2012 for the best bits of China Connect at Vimeo.  

The best bits of China Connect 2012

Keep up-to-date with China Connect via Twitter @ChinaConnectEU, hash tag #ChinaConnect and from Facebook

Live Twitter feed for China Connect

The Social Media Portal (SMP) is a media partner for China Connect. Communications consultancy Elemental is the creator of news and information resource SMP. Attendees can benefit from discount tickets with SMP enter promotional code SMP13 until 20 March 2013 and SAVE €470. Pay 950€ (+VAT) for the two days. Register at the website for the conference at or

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