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B2B marketers to gather in London for summit

Tim Gibbon (Social Media Portal (SMP)) - 17 June 2013

B2B Marketing Summit 2013 to arrive in London

Business-to-business (B2B) event for marketers, the B2B Marketing Summit to arrive in London tomorrow

Dedicated business-to-business marketers event, the B2B Marketing Summit to bring together marketing professionals in London tomorrow.

The summit is to be held at The Brewery in central London on 18 June 2013, gatheriing marketers from a range of different industries.  Focusing upon four streams - demand generation, inbound marketing, multi-channel marketing and social media as Joel Harrison editorial and content director at B2B Marketing explains, ?We have changed the stream titles to better reflect the current areas of interest in the market.  We?ve retained social media and demand generation, and have also added multi-channel marketing and inbound marketing.  We?ve also put in some keynote sessions, which everyone can attend at the beginning and end of the day, providing a real focal point for the sessions.?

The summit will see case studies, keynotes and presentations from agencies and brands such as Dell, PwC and TalkTalk Business,  from a packed agenda that allows marketers to choose from a variety of subject matter that suits their needs.  

Tim Gibbon, cofounder and editor at SMP comments, ?B2B marketing can wrongly be assumed to be stuffy, uninteresting and lacking innovation.  Things have certainly changed and there is great activity and campaigns, we should need to share them better so the B2B community as a whole can benefit.  The impact that marketing technology continues to make is huge and it?s no longer the case that marketers look to the B2C realm for inspiration when there are B2B great examples that marketers can learn from.?

?There will be opportunity to network with other delegates, guest speakers, peers and vendors throughout the day in addition to networking drinks until the early evening.  This is always a great way for attendees to further reflect and benefit from what transpires during the day,? adds Gibbon.

To get a flavour of what to expect, see the highlights from 2012 below.

Read the SMP press release about the B2B Marketing Summit and what to expect at the event.  Keep abreast with everything B2B Marketing Summit conference via Twitter @MarketingB2B and hashtag #B2BSummit.

SMP is a media partner for the summit, register at the site.  Communications consultancy Elemental is the creator of news and information resource SMP.

Elemental and SMP are also co-creators of the Marketers Events Calendar infographic showcasing the wide variety of conferences to attend throughout 2013 which also features the B2B Marketing Summit ? read more about the #MECinfographic at the Elemental blog.

Read the SMP profiled interview, with Joel Harrison that share more about his expectations of the 2013 summit and what delegates should be looking forward to.

Got a good news story? Tell us at SMP contact.

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