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Communicating and Marketing to the Modern Parent

Ark Group Australia Pty Ltd (Ark Group Australia Pty Ltd) - 05 August 2013

Communicating and Marketing to the Modern Parent


Modern parents are natural cynics
Date: 5 -7 August 2013
Location: Rydges Melbourne, Australia


Communicating and Marketing to the Modern Parent banner‘Parents’ – the growth is staggering.  According to the Australian Bureau of Statistics, the total number of births in 2001 was 2,46,394. Ten years later in 2011, this figure changed to 3,01,617.

The Communicating and Marketing to the Modern Parent
is a one day connected forum with two post forum workshops and one full day pre-forum workshop

Building trust and appealing to the modern parent:

DADDY
  • Low patience threshold
  • Don't like change
  • Distrust lack of transparency
  • Less concerned with the delivery costs & returns proposition
  • Quicker to make a purchase decision

MOMMY
  • Makes majority of buying decisions
  • Influenced by references and testimonials
  • Like supporting information to be readily available
  • Expect far better customer service
  • Value after sale follow-up
Hear from:
  • The Walt Disney Company
  • The Woolmark Company
  • Waner Bros.
  • Charles Sturt University
  • Digital Parents (Australia’s largest online community for blogging parents)
  • Temple & Webster: Australia’s leading online members-only destination for the home
  • Mark Cameron, Working Three.
  • Martina Hui, Awarded the recent Gold ARF David Ogilvy 2013 Award for Kmart’s '1000 ums' research with Forethought.
  • Pacific Magazines

Pricing to attend is $995 plus gst to attend the forum. Register at the website.


 


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