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Social Media Portal (SMP) interview with Simon Lewis on the Driving Change Through Innovation event

Tim Gibbon (Social Media Portal (SMP)) - 20 August 2015

On The Edge Birmingham: Get the full lowdown on the Driving Change Through Innovation event with Simon Lewis

On The Edge Digital logoSocial Media Portal (SMP): What is your name and what do you do there at On The Edge Digital?

Simon Lewis (SL): I'm Simon Lewis, co-founder and sponsorship and events producer.

SMP: Briefly, tell us about On The Edge Birmingham what is it and what does the event strive to do?

SL: The event is a speaker-led one-day interactive marketing conference, underpinned by peer-to-peer networking and collaborative discussion-based learning.

SMP: What is the event officially entitled and why have you called it this?

SL: Driving Change Through Innovation is the official title, which neatly highlights where marketing is right now, with technological advances and digital transformations marrying creativity for the production of radically advancing changes.

SMP: Who are your target audience and why?

SL: Senior client-side marketers from companies throughout the Midlands and beyond.  Birmingham is a networking hub and whilst most of our events are London-based, itís always good to explore outside of that hub.  This event is exclusive to client-side marketers because we find the collaborative involvement works best with non-competing brands.

Photograph of Simon Lewis from On The Edge Media GroupSMP: How many brands (and agencies) will be presenting, what are they and why have they been chosen?

SL: We have four brands and two agencies speaking.  Over the years weíve found this split offers the best mix of varied and innovative case study presentations and instantly actionable hints and tips advice.  All speaker presentations have been chose for their diversity in knowledge, market awareness and ability to engage what is always a lively audience.

SMP: How long has the On The Edge Birmingham event been going and what makes it different?  

SL: This will be the fourth incarnation of OTE Birmingham and what makes it different is the audience participation, which we have always found to be second-to-none. Weíve got a great venue this year, too, so we anticipate a lively, interactive and fun learning and sharing experience.

SMP: What should delegates expect to learn and take away at On The Edge Birmingham?

The speaker topics cover marketing agility, content collaboration, digital engagement, transformation and innovation and what todayís marketing professional will look like tomorrow and how businesses need to embrace these changes.  And thatís just the speakers.  Additional learning comes from the discussion groups and peer-to-peer networking.

SMP: How can delegates get involved pre, during and post event?

SL: Aside from the obvious tweeting hashtag #edgebrum we have discussions and interviews with the speakers running though our LinkedIn group (search UK Marketing Network). Members of this group benefit from discounted tickets to our events.  

SMP: What do you think is going to be the most interesting aspect regarding content marketing for the next 12 to 18-months and why?  

SL: The rise of video, in all its various forms. Consumers are beginning to understand the benefits not only of producing video content but what to do with it and which channels to push it through. Video and mobile is a winning combo.

On The Edge Birmingham homepage image

SMP: Is there anything else we should know, or is there anything that youíd like to share?

SL: We always sell out at out Birmingham event so if youíre a senior marketing professional looking to build tangible business contacts whilst learning from some truly fantastic speakers, book your ticket today.

SMP: Best way to contact you and the On The Edge Birmingham event 2015?

SL: In the first instance itís best to contact Tessa in the marketing team on 0203 176 6677 or email I can also be contacted on the above number.

Now some questions for fun

SMP: What did you have for breakfast / lunch? Honestly?

SL: A bowl of beans with those little sausages.

SMP: Whatís the last good thing that you did for someone?

SL: Whilst camping recently I sucked a wasp sting from the foot of my friendís son.

SMP: If you werenít working at On The Edge Birmingham what would you be doing?

SL: If I didnít work for my company now Iíd have sold it so would most likely be sipping a Mojito on the beach somewhere.

SMP: When / where did you go on your last holiday and why?

SL: Last week I went to Sussex camping (see above) with my sons and a whole group of mates and respective children. Why?  Because the kids love it!

SMP: Whatís the first thing you do when you get into the office of a morning?

SL: Say good morning to everyone and get involved in some sort of football banter with the guys.

SMP: If you had a superpower what would it be and why (I am really hoping that you donít say flying, but weíll see)?

If the ability to see into the future counts, then that. Iíd clean up at the bookies and never have to work. Otherwise, flying ☺

Driving Change Through Innovation - Birmingham is to be held on 16 September 2015.  Visit SMP's event page for more detail.

Get a taste of what to expect at an On The Edge Digital event below.

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