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Social Media Portal (SMP) interviews Content Marketing World 2015 spokespeople

Tim Gibbon (Social Media Portal (SMP)) - 05 August 2015

Content Marketing Institute on what to expect at Content Marketing World


Content Marketing World 2015 bannerSocial Media Portal (SMP): What is your name and what do you do there at Content Marketing World 2015?

Amanda Subler (AS): I’m Amanda Subler, PR  and media manager, Content Marketing Institute. I primarily oversee all the PR and publicity for CMI and all of our brands

SMP: Briefly, tell us about Content Marketing World 2015, what is it and what does the event strive to do?  

AS: Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.  You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your audience.

SMP: Who are your target audience and why?  

AS: Content Marketing World is for the marketing/PR professional who develops the strategy or handles the execution of content marketing initiatives.  This is the person that, in some way, develops or curates valuable, relevant and compelling content through one or multiple channels to attract and retain customers.

SMP: How long has the Content Marketing World event been going and what makes it different? 

AS: We are celebrating our fifth anniversary of Content Marketing World.  We had our first CMWorld event in 2011, and one of the (many) things that was clear was that our attendees were looking for their “people.” The atmosphere was so warm and supportive, and the “you really understand me!” vibe was everywhere.

Fast forward three years to last year’s event, and there was a shift in our attendees. We heard a lot of stories about how they are finally in the careers they want – and getting buy-in from their organizations – to approach marketing with an emphasis on customers and content.

In short, we are helping people not only by educating them on content marketing but also by connecting them with other individuals  who “get” them so they can change their organizations one step at a time.

Content Marketing World keynote speakers image

SMP: What should delegates expect to learn and take away at Content Marketing World?  

AS: We offer more than 80 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and much more. Whether you are just starting out in content marketing or need more advanced advice and solutions, we have a session for you.  Oscar-nominated actor, author and business motivator John Cleese will even be a keynote speaker.  See the full list of speakers here.

SMP: How can delegates get involved pre, during and post event?

AS: We have a very robust Twitter community.  Right now, if you follow the hashtag #CMWorld you can learn and engage with speakers and other attendees as well as many others interested in content marketing.  Our Twitter handle is @CMIContent

Every Tuesday at noon (EST) we hold a very fast-paced and lively Twitter chat.  You can also look for the latest news about CMWorld as well as other great information on our CMWorld blog.  During the event, for sure follow the hashtag #CMWorld to see all the great insights, fun and highlights from CMWorld 2015.  You can also sign up for our newsletter so you don’t miss out on any of the latest info.

SMP: What are your top five predictions for content for the next 12 to 18-months?

Photograph of Joe Pulizzi fron Content Marketing InstituteJoe Pulizzi, founder of the Content Marketing Institute replies with
  • We will see a surge in print magazines from brands in 2015. As most brands continue to focus heavily on digital, the smart ones will realize that it is much easier to cut through the clutter by leveraging “the post” — where there isn’t much competition at all, comparatively speaking.

  • Medium-sized and large businesses will begin to purchase niche media companies because they thirst for creating real relationships with their target audiences.

  • We will begin to see well-known B2B publishers and editors at media companies getting recruited by and joining large B2B brands, with technology companies leading the charge.

  • We also have a great ebook available of 60 content marketing predictions from thought leaders around the world. 



SMP: What are your top overall five content marketing tips?

Joe Pulizzi, founder of the Content Marketing Institute replies with: 

  • Fills a need. You content should answer some unmet need or question for your customer. It needs to be useful in some way to the customer, over and above what you can offer as a product or service.

  • Consistent. The great hallmark of a successful publisher is consistency. Whether you subscribe to a monthly magazine or daily email newsletter, the content is always delivered on-time and as expected.  This is where so many companies fall down.  Whatever you commit to in your content marketing, you must consistently deliver.

  • Be Human –The benefits of not being a journalistic entity is that you have nothing to hold you back from being…well…you.  Find what you voice is and share it.  If your company’s story is all about humor, share that.  If it’s a bit sarcastic, that’s okay too.

  • Has a point of view. This is not encyclopedia content.  You are not giving a history report.  Don’t be afraid to take sides on matters that can position you and your company as an expert.

  • Far removed from sales speak. When we create a piece of content that is about us (Content Marketing Institute) versus an educational post, it only garners 25% of the regular amount of page views and social shares. That point is, the more you talk about yourself, the less people will value your content.

  • Best of Breed. Although you might not be able to reach this goal at the very beginning, the ultimate goal for your content is that it needs to be best of breed.  This means that, for your content niche, what you are distributing is the very best of what is found and is available. I know this may sound overly simplified, but if you expect your customers to spend time with your content, you must deliver them amazing value.

SMP: Is there anything else we should know, or is there anything that you’d like to share?  

AS: Did I mention John Cleese was a keynote speaker?  Also, because we love to let loose after a day of intense sessions, we have the internationally-acclaimed Canadian rock band Barenaked Ladies performing as a musical guest for one evening.  You can see what else we have planned on our CMWorld event page.

SMP: Best way to contact you and the Content Marketing World event 2015?

AS: Check out our CMWorld page for all the latest information.

For questions regarding your attendance at, please contact the real people at cmwregistration[at]contentinstitute.com (replace at with @).

For more information on sponsorship, please contact peter[at]contentinstitute.com (replace at with @)

For media inquiries, please contact amanda[at]contentinstitute.com (replace at with @)


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