The Australian Social Media Best Practice Toolkit
Date: Thursday, 24 September 2015
Location: Rydges Sydney Central, Sydney
With so many opportunities related to social media use, organisations that are failing to implement it properly and are lagging behind in the social media band wagon have a big disadvantage.
Furthermore, many organisations fail to use social media to its full potential, simply using it as a broadcasting tool. All too often we see it used as a one way ?push? communication instead of engagement. Practitioners are also faced with privacy and security risks in social media use and find it challenging to convincing senior management.
The Australian Social Media Best Practice Toolkit 2015 (Part of Contents Days Australia - The Sydney Edition) will cover subject matter including:
- Five key things to know about what?s coming
- Best practice techniques, strategies and planning
- When to respond, engage and deal with negativity
- Integrating old and new media
- What?s changed with social media marketing
- How different social media channels can be used for different markets
- Doing social media on a budget - how to support marketing campaigns
- Understanding the importance of and best practice to execute two-way communication on social platforms
- How to be a savvy, social professional
This Best Practice Toolkit on Social Media will deliver case studies and strategies from:
- ABC
- Sydney Water
- Foxtel
- IAG
- NPS MedicineWise
- Qantas Airways Limited
- Neryl East Communications
$995 (AUS) plus GST if you join early
Table Bookings are AvailableKeep up-to-date via
@ArkGroup and hashtag
#contentaus