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Andrea Hayes from Lions Festivals on Spikes Asia 2016

Tim Gibbon (Social Media Portal (SMP)) - 18 August 2016

Festival director Andrea Hayes on Spikes Asia 2016 - the creativity, design and marketing event for Asia-based and global creatives

Spikes Asia logo 150x150Social Media Portal (SMP) What is your name and what do you do there for Lions Festivals and Spikes Asia Festival of Creativity?

Andrea Hayes (AH): Iím Andrea Hayes, festival director for Spikes Asia.

SMP: Briefly, tell us about Spikes Asia Festival of Creativity

AH: As the regionís most prestigious awards for creative communications Spikes Asia (21-23 September 2016) celebrates and rewards creative excellence from the region.

The Festival brings together some of the brightest minds from around the world to network and exchange ideas along with world-class seminars and workshops focusing on creativity and learning. There are also dedicated training opportunities for young talent and those in more senior positions

SMP: Why was the festival been named Spikes Asia and how many years has it been running?

Photograph Andrea Hayes, festival director, Spikes Asia and Lions FestivalAH: Spikes Asia has evolved in the past 29 years, from a one day awards ceremony in 1987 to the full Festival format, a collaboration between Lions Festivals and Haymarket, we have today.

SMP: Who are your target audience and why?

AH: The Festival appeals to people involved in creativity and communications from the region along with global audiences looking to explore and understand the nuances of creativity in the Asia Pacific area.

SMP: Who are the main keynotes and guest speakers youíre proud about and why?

AH: This yearís speaker line up is, once again, a stellar collection of some of the most exciting minds in the industry. We have notable creatives from both within the region and from afar, film and documentary makers, Grammy winning musicians, Bollywood superstars, gamers, YouTubers and World record attempts!  

SMP: What do you hope delegates will take away from Spikes Asia Festival of Creativity?

AH: The Festival is a fantastic opportunity for learning and the programme aims to provide multiple options for every attendee to feel inspired. This is then supplemented with networking events during the day and at selected evening venues around Singapore. We try to ensure that everyone leaves having learned something they didnít know before, seen something different and connected with someone new.

SMP: How can stakeholders  get involved?

AH: We send out calls for content early in the year and anyone can submit a proposal to speak at Spikes Asia. Around the same time we begin engaging with partners regarding sponsorship opportunities. In May we open for entries to the Awards and registration to attend the Festival. To find out more visit

Spikes Asia Festival of Creativity banner 300x300SMP: You have a deadline for awards approaching soon Ė when is it and how can entrants get involved?

AH: Unfortunately, the deadline for entering work into the awards has passed. If you have a query do get in touch with a member of our Awards team at

SMP: Best way to contact you and Spikes Asia Festival of Creativity?

AH: Keep up-to-date via Twitter @SpikesAsia and hashtag #SpikesAsia and Facebook.

Now some questions for fun

SMP: What did you have for breakfast / lunch?

AH: Coffee, coffee and more coffee, Iím a bit of an addict!

SMP: Whatís the last good thing that you did for someone?

AH: Gave up my seat on the train this morning.

SMP: When / where did you go on your last holiday and why?

Bangkok last weekend, itís such a vibrant city.

SMP: Whatís the first thing you do when you get into the office of a morning?

AH: Turn on the coffee machine.

SMP: If you had a superpower what would it be and why?

AH: Ability to be in two places at once!

Get a taste of what you can experience by watching the Spikes Asia Festival of Creativity 2015 highlights.

Spikes Asia Festival of Creativity takes place from 21-23 September 2016.

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