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I2C: Insurance2Customer USA Summit 2016


I2C: Insurance2Customer USA Summit

Date: 19th & 20th September 2016
Location: Wyndham Grand Chicago Riverfront, Chicago, USA

Many insurers express disappointment in the effectiveness of social media but as the technology has matured it is becoming ingrained in more aspects of the insurers day to day business, including:

  • Customers share data about life events on social media, so insurers need to leverage that opportunity: How to target your core customer segments across channels including Facebook, Spotify, Instagram and Pinterest

  • How can social media be a valuable tool for customer service? Making it easy for customers (especially millennials) to talk to you through their native channels including Facebook messenger, Whatsapp and others

  • Mining social media for lead generation purposes, including attracting and identifying customers with self-defined problems. The role of social content to develop steps in the customer journey before they seek insurance products or expert advice

I2C: Insurance2Customer USA Summit bannerThe I2C: Insurance2Customer USA Summit is an opportunity to bring together the industry to gain insight from each other, from experts and other industries to develop new strategies to meet the needs of customers who want to engage with their insurer on their terms, through their preferred communication methods.

Industry speakers include Terry Golesworthy (President, The Customer Respect Group), Brad Rutta (VP Marketing & Communications, Berkshire Hathaway Travel), Emily Hathcoat (VP Marketing, CNA), Barbara Ernst (VP Marketing, Prudential), John Dunton (CEO, Erie Mutual Insurance) and Rahim Rajpar (AVP Strategy & Business Development, John Hancock).

Use Discount code SMP150 for $150 off the rate of the day for conference registration.

See the full event details, including the agenda and full speaker line-up, here.

Email: Emma Sheard
Keep up-to-date on Twitter @insurancenexus

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