Forth Metrics is focussed on creating simple, easy to use, web-based measurement tools for small businesses.
Our first product, Inkybee, is designed to help people working in PR. It is a very simple and user-friendly tool which will be available shortly through a SAAS (Software-as-a-Service) subscription model.
We want to harness the power of inbound marketing to help smaller businesses compete by providing enterprise-class solutions at an affordable price. We’re more interested in measuring rather than monitoring and we’re aiming for the tool to help define new standards in objective measurement across the spectrum from outputs to outcomes.
The Forth Metrics blog covers the latest developments in online PR and specifically blogger outreach.
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