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Disney website set for relaunch

Jemima Kiss (Media Guardian) - 06 December 2007

Disney is launching an elaborate new version of its UK website on Monday, combining its retail and content offerings with virtual worlds, widgets and interactive tools as it tries to cement its audience base among a new generation of web-savvy children.  The site also promotes Club Penguin as a channel, linking to the children's social networking site bought by Disney in August for about £350m. 
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