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The grey guy of networking learns to mix it with the poster boys

Joy Lo Dico (The Independent) - 06 January 2008

At the great internet drinks party, LinkedIn had been looking decidedly like a social wall- flower. Over the past three years MySpace had stormed centre-stage with its 60 million following of spotty teenage music fans and unsigned bands. Its preppy emulator Facebook had also turned many heads, while LinkedIn lurked quietly in the corner sipping mineral water and checking its watch. Known as "the MySpace for grown-ups", the business networking site in executive colours of grey and blue looked dull set against the virtual pie-throwing on Facebook and garish wallpaper on MySpace.

Read full story on The Independent

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