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B2B social network LinkedIn users to connect on mobile

Rachel Hawkes (Social Media Portal) - 25 February 2008

LinkedIn, the popular business to business (B2B) social networking site has today announced its progression to mobile.
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users will now be able to network with the other 19 million users from their mobile phone, including iPhone’s and Blackberry’s. 

Dan Nye, LinkedIn’s chief executive officer comments, “Let’s face it, every professional today is carrying a wireless device.  Many of these professions are on the move, attending conferences, sales meetings and client events.  Making LinkedIn available on mobile devices responds to both these business realities and will be great for our users.”

Through the LinkedIn browser on their handset, B2B networkers will have the ability to search profiles, research mutual contacts, invite other professionals to join their network in addition to receiving notifications on their LinkedIn connections.

The LinkedIn web application browser launches in beta with the final version debuting before the end of May 2008.  Initially, the browser is available to users in English, French, German, Spanish, Japanese and Chinese.  The company will introduce other languages when the mobile site comes out of beta.

The move to mobile follows the B2B social network’s introduction of their ‘Intelligent Applications Platform’ which allows third-party developers to build applications that run either within the LinkedIn website or on external websites, social networks or blogs.

The first partner for the applications platform was BusinessWeek.com, with the application allowing readers to locate LinkedIn profiles of persons mentioned within their articles and features.

LinkedIn faced popular rumours in November 2007 that they were in purchase talks with Rupert Murdoch’s News Corporation, which were quickly dismissed.



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