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New online community launches for US Hispanic market

Rachel Hawkes (Social Media Portal) - 15 April 2008

Less than a week after social networking giant MySpace launched MySpace Latino, the launch partner behind the MySpace TodoFútbol community has launched an online community for the US Hispanic market.

Traditional media publisher, ImpreMedia has today announced the launch of, a portal it hopes will become the number one destination for the 44 million strong market.  The site will bring together impreMedia’s portfolio of publications, including La Opinión, La Vibra and the United States first Spanish language newspaper El Diario La Prensa.

Chief executive officer of impreMedia Digital, Arturo Duran commented, “We’ve invested in the Hispanic community because we believe that it’s the future; as U.S. Hispanics go online, impreMedia will be there to serve them with’s in-depth and rich multi-media content, while advertisers will benefit from the network’s broad reach across the Hispanic market. Our original and relevant content reflects the lifestyle and views of the Hispanic community and engages users with tools that allow them to participate in shaping the Latino perspective.”

Cross-network navigation will allow users to move between the community and the impreMedia network of sites.  In addition, users will have access to multiple channels, including sports, entertainment and lifestyle and will be able to network with other users through video and photo galleries and blogs.

The investment and launch of puts its parent company ahead of all others entering and serving the US Hispanic community says John Paton, impreMedia’s chief executive officer.  He explains, “This market is quickly becoming the fastest growing group to increase their usage of news, sports and entertainment on the web.  With the launch of, consumers can enjoy impreMedia content in the format of their choice whether it be video, audio, online or print. ImpreMedia has deep historical roots in the key local Hispanic markets, and those roots translate into deep loyalty across media platforms.”

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