Social media marketing
agency LiveWorld, Inc. has launched a new range of application
program interfaces (APIs) for its social network platform. Christened LiveAPI 2.0, the new offering is
designed as a tool for independent agencies as well as corporate development teams who
wish to plan, construct, maintain and fine-tune branded social networking websites
sat within LiveWorld?s Community Centre platform.
LiveAPI 2.0?s core functionalities include the
ability to easily integrate community content into any web page and standards
based on Secure Transaction Model: XML or JSON Format, SOAP Protocol (Rest avail
in Q4 08). Designed for
cost-effectiveness, the pricing model is based on API calls instead of full
page view rates.
LiveWorld chairman and
chief executive officer Peter Friedman traces the project to the clients?
expressed wish for state-of-the-art, key-in-hand solution to their
development needs, explaining that, "Our agency partners and clients with
strong in-house development teams told us they wanted the best of the both
worlds: LiveWorld's social networking platform and unparalleled skills in
managing communities combined with the agency?s own ability to develop and
change the web site themselves.? He sees
the result of LiveWorld?s efforts as fully answering their prayer, asserting
that, "LiveAPI 2.0 delivers this solution in any combination of API
platform and turnkey system our clients want."
Extensive documentation, sample code, access to a sandbox development
environment and membership of LiveWorld?s API developer community are provided
to smooth the learning curve for new customers and make the new tool as
user-friendly as possible.