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Trails.com relaunch brings Pluck social media tools to outdoor sports community

Staff (Businesswire) - 24 July 2008

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Popular outdoor lifestyle network Trails.com was relaunched today, introducing a variety of new features.  Announced by Trails.com’s parent company Demand Media, the new version aims

The applications on offer include interactive “Browse by Map” feature to help users plan their treks in advance, trail summaries, trail photos, trail reviews, weather data and nearby accommodations.  These features will all be freely available to all visitors.  Premium content, consisting in more highly detailed trail guides for over 43,000 trails and unlimited topography maps for the entire United States, will remain accessible to paid subscribers only.

Expanded social interaction functionalities driven by Pluck SiteLife social media tools enable members to connect and share experiences, upload trail photos, create user profiles, and track favourite routes, places and activities via an intuitive dashboard.  A new, annually updated Top Trails list accessible from the homepage can be filtered to display users’ favourite trails by type of activity or by state.

General manager of Trails.com Ken Clark rests his confidence that the new features will be favourably received on the grounds that they are being rolled out in response to popular demand, saying that “We listened to our community and, leveraging our Pluck technology team, built applications that we know our community wants and will use regularly.  We expect the site to grow at an even faster pace than we’ve seen to date.”

Citing an estimated community of 1.3 million members and a 43% yearly increase in traffic, Trails.com claims to be the most popular outdoor sports community worldwide.




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